Design and optimize static and video content for performance marketing campaigns across various platforms, leveraging data insights to improve performance.
About Us
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before.
We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers. We are all owners of Félix, driven by a bias for action and a true experimentation spirit to get shit done with urgency and focus.
Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long. We are a team that is fiercely loyal to each other, where radical transparency and constructive feedback are how we grow and push for excellence. We are bold, we care less about what others are doing, and more about creating sustainable value and a product that truly makes our users' lives better. We are building the future, today.
About the role
We are looking for a highly creative and performance-driven Performance Graphic Designer to design, produce, and optimize the content used in our paid media campaigns. This role blends creativity with data-driven decision making: your work will directly impact customer acquisition across Meta, TikTok, Google, YouTube, and emerging channels.
You will be responsible for generating static and video assets that feel native to each platform, communicate Félix’s value clearly, and drive strong performance metrics. The ideal candidate has hands-on experience producing and editing high-quality content, understands what works in performance advertising, and is excited to iterate quickly based on data, insights, and testing frameworks.
This is a high-impact role where you will collaborate closely with the Paid Media team, Product Marketing, and external creators to shape the creative strategy behind all of Félix’s acquisition efforts.
What you'll do
- Concept, design, and produce static and video creatives for performance campaigns across Meta, TikTok, Google, YouTube, and other paid channels.
- Edit short-form videos optimized for performance, leveraging platform-native styles, hooks, and storytelling best practices.
- Develop content variations for A/B tests, optimizing messaging, structure, visuals, and pacing based on performance insights.
- Collaborate with the Paid Media team to align creative assets with campaign strategy, audiences, and goals.
- Translate data and performance insights into actionable creative improvements and new concepts.
- Build a pipeline of fresh, high-performing content that allows continuous testing and creative iteration.
- Partner with external creators/influencers when needed, guiding them on creative direction and performance best practices.
- Maintain visual consistency and brand adherence while adapting to platform-native creative styles.
- Stay up to date with industry trends, creative formats, competitive benchmarks, and emerging storytelling techniques.
Requirements
- 2+ years of experience creating content for paid media, growth marketing, and/or performance advertising (agency or in-house).
- Strong portfolio demonstrating static design and short-form video editing skills.
- Hands-on expertise with design and video editing tools -Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), CapCut, Figma, or similar tools-
- Deep understanding of what drives performance on Meta, TikTok, YouTube, and other advertising platforms.
- Ability to turn briefs, insights, and test results into compelling creative concepts.
- Experience creating native-style content tailored to each platform’s best practices and audience behavior.
- Strong attention to detail, a fast execution pace, and comfort iterating quickly based on results.
- Ability to work collaboratively with paid media managers, marketers, and creative teams.
- Advanced English level.
- These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
Nice to have
- Experience working with influencer-generated content or directing UGC creators.
- Motion graphics skills or advanced video editing capabilities.
- Experience in fintech, remittances, or US Hispanic audiences.
- Experience running your own content channels (TikTok, IG Reels, YouTube Shorts).
What We Offer
- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment
Equal Opportunity Employer
At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
Want to learn more about our privacy practices? Check out our Privacy Policy.
Top Skills
Adobe Creative Suite
After Effects
Capcut
Figma
Illustrator
Photoshop
Premiere Pro
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