This role entails leading digital transformation initiatives using Pega technologies to optimize customer lifecycle processes across sales, marketing, and support. Responsibilities include developing best practices, process optimization, and training for user adoption, alongside leveraging real-time analytics and integrating Pega with other enterprise systems.
About the Role
We are seeking a highly skilled Pega Business Technologist/Principal with deep expertise in B2B, Martech, and Telecom (preferred) to drive enterprise-wide digital transformation. This role is instrumental in optimizing Pega capabilities across the entire customer lifecycle—spanning sales, marketing, and support—to enhance real-time business insights and maximize marketing ROI.
Key Responsibilities
- Enterprise-wide Strategy & Enablement: Develop and implement best practices, governance, and frameworks to fully leverage Pega’s capabilities across Sales, Marketing, and Support.
- Process Optimization: Analyze and improve end-to-end enterprise processes, ensuring seamless customer journeys and efficient workflows.
- Martech Integration & Automation: Enhance marketing automation, personalization, and real-time decisioning by integrating Pega CDH (Customer Decision Hub), Next Best Action, and AI-driven insights.
- Cross-functional Collaboration: Work with key stakeholders—including business leaders, data teams, IT, and product owners—to align Pega solutions with strategic objectives.
- Data-Driven Decision Making: Leverage real-time analytics, predictive modeling, and AI-driven recommendations to drive business outcomes.
- B2B and Telecom Expertise: Apply industry-specific best practices to enhance customer engagement, churn prediction, and revenue optimization.
- Training & Adoption: Promote user adoption, upskill teams, and ensure governance to maximize Pega ROI.
- Continuous Improvement: Evaluate emerging Pega technologies and Martech trends to continuously refine and enhance the enterprise ecosystem.
Required Skills & Experience
- 10+ years of experience in business technology leadership, focusing on Martech, B2B, and Telecom.
- Expertise in Pega platforms, including Pega CDH, Decisioning, Marketing, and CRM capabilities.
- Strong understanding of real-time decisioning, AI/ML, and analytics-driven marketing.
- Proven ability to define best practices, processes, and governance models.
- Hands-on experience in integrating Pega with enterprise systems (Salesforce, Adobe, CRMs, Data Lakes, etc.).
- Experience leading cross-functional teams and driving business transformation.
- Strong communication and stakeholder management skills.
Preferred Qualifications
- Pega Certifications (e.g., Pega CLSA, Pega CDH, Pega Marketing Consultant)
- Experience in Telecom industry solutions, such as customer lifecycle management, churn reduction, and omnichannel engagement.
- Familiarity with cloud-based Martech solutions, AI/ML platforms, and data-driven decision-making frameworks.
Top Skills
Adobe
AI
Crms
Data Lakes
Ml
Pega Cdh
Salesforce
Similar Jobs at Bounteous
Agency • Digital Media • eCommerce • Professional Services • Software • Analytics • Consulting
The Director of Martech at Bounteous will lead client marketing technology strategies, primarily using Adobe Experience Cloud. The role involves optimizing marketing platforms, improving processes, and ensuring delivery aligns with client objectives. Responsibilities include advising on best practices, collaborating with teams for solution implementation, and providing thought leadership in digital marketing technology.
Top Skills:
Adobe AnalyticsAdobe Customer Journey AnalyticsAdobe Customer Journey OptimizerAdobe Experience CloudAdobe Experience ManagerAdobe Experience PlatformAdobe Rt-CdpAdobe TargetAdobe WorkfrontMarketo
Agency • Digital Media • eCommerce • Professional Services • Software • Analytics • Consulting
The Director of Commerce will lead technical commerce solutions, ensuring effective pre-sales to delivery transitions, optimizing customer experiences, and driving business success through collaboration with client service and business development teams. This role requires building scalable architectures and strategies for commerce platform implementations, as well as providing thought leadership in the commerce sector.
Agency • Digital Media • eCommerce • Professional Services • Software • Analytics • Consulting
The Senior Director, Digital Strategy leads high-visibility solutioning for health clients, oversees the execution and optimization of digital strategies, and conducts financial modeling for innovation. They act as a trusted advisor, providing actionable recommendations while mentoring junior team members.
Top Skills:
Crm Solutions (AdobeData AnalysisData Privacy StandardsDigital Experience StrategyDigital InnovationDigital RoadmapsFinancial ModelingInformation Security PracticesOrchestration PlatformsSalesforce)
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
