Ready to be a Titan?
ServiceTitan is the leading all-in-one software platform powering the trades. We’re on a mission to be the world’s most impactful vertical SaaS company, obsessed with building software that enables contractors to be successful and focus on what matters most so they can achieve the extraordinary.
We're seeking a highly skilled Paid Media Specialist to join the performance marketing team at ServiceTitan. This individual will work closely with marketing channel owners to optimize performance marketing campaigns to drive lead volume and inbound pipeline growth. The specialist will need to be flexible, organized, analytical, and comfortable working in a fast-paced environment where no two days are alike.
What you'll do:
Assist channel managers in the development, implementation, and optimization of paid media campaigns across our brand portfolio with a particular focus on emerging acquisition channels like Reddit, Tiktok, and Podcasts. The total scope of responsibilities may include (but not limited to) acquisition-based ppc and remarketing, mid-funnel prospecting, awareness campaigns, and account-based marketing.
Traffic ads for search, social and display and video placements that adhere to proper platform naming conventions and UTM structures, and manage trafficking document(s) and metadata.
Conduct keyword research to find expansion opportunities within our business segments and eliminate waste in existing ppc campaigns.
Optimize ad copy and creative assets in conjunction with channel owners and creative services to maximize campaign impact across objectives including engagement, clickthrough rate, and cost per acquisition.
Monitor campaign performance and provide recommendations on bid adjustments, budget mix, and targeting as needed to meet KPIs.
Analyze campaign data via our CRM to identify trends and opportunities for improvement across marketing channels and segments, and improve acquisition costs and pipeline generation.
Leverage tools including GA4 and amplitude to support our conversion rate optimization team with insight on landing page performance.
Stay up-to-date with industry trends and best practices for paid media advertising.
What you'll bring:
Bachelor's degree in Marketing, Advertising, or a related field.
1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising.
Expert-level knowledge of at least one paid media platform (Google, Meta, etc.)
Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau.
Excellent written and verbal communication skills.
Experience with A/B testing and campaign optimization techniques.
Experience in B2B marketing is a plus.
Be Human With Us:
Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us.
What We Offer:
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.
Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.
Our Commitment to Inclusion:
At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. ServiceTitan is an equal opportunity employer. We do not discriminate against employees based on race, colour, religion, creed, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), marital status, family status, sexual orientation, or any other characteristic protected by applicable provincial legislation.
Accommodations are available on request for candidates taking part in all aspects of the selection process.
Use of AI Technology:
We use technology, including automated and AI-assisted tools, to support certain aspects of our recruitment process. These tools are designed to improve efficiency and enhance the candidate experience. AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.
A Note on the Application & Hiring Process:
This position advertised is for an existing vacancy. We are currently seeking a qualified candidate to fill this position and will be reviewing applications on a rolling basis.
Compensation Disclosure:
ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected compensation for this role for candidates residing in Canada is between $71,100 CAD - $106,700 CAD. Actual compensation for an individual may vary depending on many factors, including skills, performance over time, business needs, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes equity and a holistic suite of benefits. This position may also be eligible for a bonus.
Personal Information:
ServiceTitan collects your personal information to support its business operations, including for human resources, employment, benefits administration, health and safety, and other business-related purposes as well as for legal compliance. You can review further details of such collection and use in our Privacy Policy
