Paid Media Specialist

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like the Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital markets.

Who are you?

You are a data-driven and strategic digital marketer with a passion for optimizing paid media campaigns across multiple platforms. You thrive in fast-paced environments, where you can leverage your analytical skills to drive high-performing campaigns. You have a deep understanding of the digital advertising landscape and a proven track record of managing substantial budgets effectively. Your expertise spans various channels, and you are always on the lookout for new opportunities to maximize ROI.

About the Role?

As a Paid Media Buyer, you will be responsible for planning, executing, and optimizing paid media campaigns across a variety of digital platforms, including Google Ads, Facebook Ads, Twitter Ads, and Bing Ads. You will collaborate closely with the creative and analytics teams to ensure that campaigns are not only aligned with our strategic objectives but also deliver measurable results. Your role will involve managing budgets, analyzing performance data, and making data-driven decisions to continuously improve campaign effectiveness.

How will you create an impact?

-Drive the success of paid media campaigns across multiple digital channels.

-Ensure campaigns reach the right audiences at the right time for increased conversions and improved ROI.

-Continuously optimize ad spend to maximize efficiency and stay within budget.

-Analyze data and translate it into actionable insights to refine strategies.

-Help the company stay ahead of the competition through strategic planning and execution.

What you should have?

Experience:

-3-5 years of experience in paid media buying, with a strong focus on Google Ads, Facebook Ads, Twitter Ads, and Bing Ads.

-Proven track record of managing and optimizing large-scale campaigns across multiple channels.

-Experience working with cross-functional teams, including creative, analytics, and product teams.

-Demonstrated ability to manage budgets effectively and deliver strong ROI.

Skills:

Analytical Thinking: Strong ability to analyze performance data, identify trends, and make data-driven decisions.

Platform Expertise: Deep knowledge of digital advertising platforms, including Google Ads, Facebook Ads, Twitter Ads, and Bing Ads.

Budget Management: Proficient in managing large budgets, optimizing spend, and maximizing return on investment.

Optimization: Skilled in A/B testing, bid management, and creative testing to continuously improve campaign performance.

Communication: Excellent communication skills, with the ability to articulate complex strategies to both technical and non-technical stakeholders.

Project Management: Ability to manage multiple campaigns simultaneously, ensuring all deadlines and performance targets are met.

Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a Series A tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:

-Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor

-A diverse & distributed team of doers, innovators, and experts

-Shared employee benefit plan (medical, vision, & dental)

-Strong autonomy with support from leadership

-Annual learning support And more!

Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.