At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
We are seeking an analytically minded MBA intern to join our Paid Media Marketing team and play a key role in Lyft’s upcoming campaign. In this role, you'll serve as a critical link between campaign performance data and strategic decision-making—translating reporting into clear, action-oriented insights that drive optimization and results.
This is an opportunity to work hands-on with real campaign data at scale, collaborate cross-functionally with media, brand, measurement and strategy teams, and sharpen your ability to tell compelling stories with data.
Responsibilities:- Leverage analytical insights to continually optimize multi-million dollar budgets across media buys to ensure profitable ROI, including identifying insights, optimizing strategies and reporting on KPIs
- Work with external agencies to develop and execute campaigns while meeting business objectives
- Balance use of proven tactics with a thoughtful and organized test and learn approach to new opportunities
- Support market-specific test & learn agendas for paid media to quantify brand spend efficiency, measure impact on downloads and ride bookings, and optimize competitive messaging across markets
- Drive integration of paid media performance, research, and audience insights into campaign development to enhance targeting and personalization
- Develop strong relationships across a variety of stakeholders, including brand, product teams, social teams, data sciences, and 3P vendors to partner on media strategy and execution
- Create alignment with key internal partners through consistent communication, and act as a media resource for cross-functional teams that will help educate and support company goals and initiatives
- Support day-to-day functions of paid media including briefing, channel management and optimization, project oversight, and critical metrics tracking
- Currently pursuing an MBA from a university in Canada (required) with coursework or experience in marketing, analytics, or strategy with a graduation date between December 2026 and Summer 2027 (required), with 3-4 years of prior work experience
- Strong analytical skills with the ability to distill complex data into simple, compelling narratives
- A bias toward action—you don't just report what happened, you recommend what to do next
- Advanced understanding of platforms inclusive of social, audio, programmatic, DOOH, etc.
- Strong organizational and project management skills; shown ability to set priorities, meet challenging deadlines, and work independently
- Curiosity about media, consumer behavior, and the evolving digital landscape
- Forward-thinking, analytical and a problem-solver
- Comfort with ambiguity and the ability to prioritize in a fast-paced environment
- Mental health benefits
- In addition to holidays, interns receive 2 days paid time off and 3 days sick time off
- Subsidized commuter benefit
Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the Toronto area is CAD $39 - CAD $41 per hour, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.
This job fills an existing vacancy.
