Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Are you an User Acquisition expert? Are you looking to play a pivotal role in expanding our app audience and revenue? If you want to expand your professional goals at Realtor.com®, this is the role for you. Join us as our newest Senior User Acquisition Manager - App Growth
and continue to Love Your Career at Realtor.com®
We're seeking a results-driven Senior User Acquisition Manager to spearhead our app growth initiatives through paid marketing channels. This role is crucial in expanding our app's user base and driving revenue growth. We're looking for a data-savvy digital marketer with a strong background in mobile app user acquisition and performance marketing.
As a key member of our App & Performance Marketing team, you'll lead efforts to scale app installs, engage users, and maximize ROI across various paid channels, including Apple Search Ads, Google Ads, programmatic networks, and social platforms (Meta, Snapchat, TikTok, etc.).
What You’ll Do:
- Scale User Acquisition: Develop and execute strategies to significantly increase high-quality app installs and user engagement across multiple paid channels, focusing on optimizing Cost Per Install (CPI) and Customer Acquisition Cost (CAC).
- Optimize Performance: Continuously refine campaigns on core platforms (Apple Search Ads, Google App Campaigns, Meta) to optimize Return on Ad Spend (ROAS)
- Channel Expansion: Identify and test new user acquisition channels to diversify our growth mix and reach untapped audiences while maintaining or improving overall ROAS or iROAS.
- Data-Driven Decision Making: Leverage analytics tools and MMPs to extract actionable insights that inform campaign optimizations and growth strategies.
- Cross-Functional Collaboration: Work closely with creative, product, and data science teams to align user acquisition efforts with overall app growth objectives and improve engagement metrics such as Customer Lifetime Value (LTV) and Average Revenue Per User.
- Budget Management: Efficiently allocate and manage substantial UA budgets to maximize ROI across channels, with a focus on balancing short-term CPI optimizations with long-term revenue goals.
What You Will Bring:
- Proven Track Record: 6-8 years of experience in mobile app user acquisition, with a history of scaling app installs and revenue through paid channels
- Channel Expertise: Deep knowledge of mobile app marketing channels, including Apple Search Ads, Google App Campaigns, Meta Ads, and programmatic networks, with a focus on optimizing for app-specific metrics.
- Analytical Prowess: Strong ability to analyze complex data sets, derive insights from metrics such as CPI, LTV, and ROAS, and translate them into actionable growth strategies.
- Technical Proficiency: Hands-on experience with MMPs (e.g., AppsFlyer, Adjust), analytics platforms, and ad management tools. SQL and advanced Excel skills preferred for in-depth analysis of user acquisition performance.
- Performance Marketing Mindset: Obsession with metrics such as CPI, LTV, Retention Rates, and ROAS, with the ability to optimize campaigns for long-term value and user engagement.
- Strategic Thinking: Ability to develop comprehensive user acquisition strategies that align with overall business objectives and key performance indicators.
- Education: BA/BS in Marketing, Business, Economics, or related field
Join our team to drive significant impact on our app's growth trajectory and shape the future of our user acquisition strategy in a dynamic, fast-paced environment!
How we Reward you:
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
