Paid Media Effectiveness & Planning Advisor

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Job Description:

​​Paid Media Effectiveness & Planning Advisor​ 

We are ready to take this game to the next level and need someone passionate to oversee the monitoring and analysis of digital media campaign data and provides OLG LoB/Brand teams with internal access to digital media reporting platforms, allowing for real time media metric reports for timely sharing of data and insights. The role contributes to cross-functional data sharing initiatives to align media insights with broader business strategies and is a key contributor to the integration of artificial intelligence (AI) and machine learning (ML) tools into media performance analysis for predictive campaign optimization. 

YOUR ROLE IN THE GAME 

Reporting to the ​Director, Paid Media Effectiveness Planning​, you will be empowered to:  

• Be a SME for the digital line of business, utilizing a deep understanding of business objectives to provide media consulting guidance and recommendations, across digital product teams in order to enhance performance success metrics. 

• Bridge media data-based consumer insights and business strategy for digital portfolio with real time access to media data, allowing product teams to marry Brand Data with Media Data to help make informative decisions and optimizations.  

• Monitor media budget and spend activity, providing pacing reports to internal teams on a frequent basis and liaising with finance to ensure billing is aligned to media spend.  

• Activate OLG’s digital media innovation roadmap, managing and continually optimizing the tech stack to advance media effectiveness by acting as the connective tissue between products, marketing and other engaged parties (i.e. OLG Enterprise Analytics, media agencies, tech consultants, digital platforms)  including: 

• Campaign analysis  

• Market Mix Modeling 

• Social Analytics  

• Search Analytics 

• Media Optimization  

• Site Analysis 

• Collaborate with Enterprise CX team to align media campaigns with enterprise customer journey mapping and touchpoints. 

• Spearhead the integration of artificial intelligence (AI) and machine learning (ML) tools into media performance analysis for predictive campaign optimization, in collaboration with Media Partner and Enterprise Analytics as required. 

• Develop the Enterprise Media Newsletter, ad hoc presentations, overviews, and tactical POV’s that explain in detail media performance results to internal stakeholders.  

• Develop appropriate testing scenarios to determine key insights and answers to key business questions. 

• Lead cross-functional workshops and training sessions for product teams to enhance data literacy and increase use of data to support informed decision making. 

• Oversee technology implementation, configuration and processes related to media performance data; contribute to the procurement of new technologies related to media performance analysis, as required. 

WHAT YOU BRING TO THE GAME 

​​Education & Experience: 

• ​University degree or equivalent in Business Administration, Media Management, Communication, Marketing or a related field; social media certification (Google/Facebook) preferred 

• ​​5+ years of direct experience with digital media technologies or within the digital media function of an advertising agency or a large, well-established organization with significant digital media investments. Experience integrating Artificial Intelligence and Machine Learning tools into media performance analysis. ​   

​ 

​Relevant Skills: 

• ​​Attention to detail ​ 

• ​Collaboration 

• ​Communication 

• ​Critical and analytical thinking​ 

BENEFITS OF JOINING THE WINNING TEAM

• Group Benefits Plan: Eligible employees and dependents have access to comprehensive, employer-paid group benefits coverage (permanent employees only).

• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.

• Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).

• Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.

• Growth Focus: Become your best self with access to new opportunities and personalized support programs.

• Comprehensive Learning: 24/7 access to robust online learning programs.

• Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

To learn more about our organization and other opportunities visit our career site.

We look forward to hearing from you, interested applicants please apply online by February 6, 2026.

#LI-Onsite

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at [email protected] if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn, we encourage you to apply—even if you don’t meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone, those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact [email protected], 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.