Lead and scale Mosaic AI’s B2B growth marketing function. Develop integrated acquisition, lifecycle, account-based, organic, and paid marketing programs; optimize channels and the marketing website; build the MarTech stack; establish KPIs; measure campaign performance and ROI; manage experimentation; and partner with Sales, Product, and Marketing to generate pipeline, acquire and retain customers, and drive upsell.
Description
We’re hiring a Head of Growth Marketing to lead and scale the Growth Marketing function at Mosaic AI.
We are looking for an analytical, creative and visionary leader, a growth marketer with the ability to develop the strategy and drive the execution of B2B Marketing campaigns and programs that drive customer acquisition, retention, and upsell.
Reporting to the Chief Marketing Officer, the Head of Growth Marketing is responsible for informing our go-to-market strategy and working closely with Marketing, Sales and Product to deliver business growth.
RequirementsWho You Are
- A Builder: you have proven experience going from zero to one, building and scaling a demand marketing engine in a high pressure, fast-growing environment
- A Domain Expert: you have a strong command of the strategic and tactical requirements of demand marketing in an enterprise Sales-led GTM
- Proficient with ABM: you are experienced at working closely with an outbound Sales function to run a joint ABM program to target accounts
- Growth obsessed: you have proven experience and success with experimentation & deploying a test-and-learn approach
- Technical and Analytical: you can own and operate a Marketing tech stack to track, measure, analyze, understand and report on the impact of Marketing efforts
- Al-Fluent: you are employing AI to transform the efficiency and impact of Marketing, pushing the boundaries of what's possible
- A Strong Communicator: you can communicate the impact of Marketing and build credibility and trust internally with stakeholders
- An Owner: you embrace accountability for results
What You’ll Do
- Lead the strategic development and tactical execution of an integrated, multi-channel B2B Marketing program that enables the company to reliably, predictably, and efficiently achieve aggressive growth targets
- Bring an AI-first mindset and approach to every aspect of your role
- Oversee all organic and paid acquisition channels across every stage of the buyer journey and determine the optimal channel mix to drive efficient and effective growth
- Develop account-based Marketing strategies and programs to help win and grow key accounts
- Become an expert on the nuances of the B2B Enterprise AI space so you can effectively drive growth
- Build out and optimize the Marketing tech stack to capture data, reporting and insights and drive effective decision-making
- Establish Marketing KPIs and performance metrics, measure and report on the effectiveness of campaigns, programs and channels and develop insights and recommendations on where to focus resources and investment
- Built and own an experimentation pipeline that enables testing and validation of new channels, tactics and approaches
- Own the Marketing website and ensure it is optimized for conversion
- Work closely with Sales to ensure we are attracting the right prospects and effectively converting awareness and interest into Sales qualified opportunities and pipeline.
Experience We’re Looking For
- 7+ years in Growth Marketing or Demand Generation
- Strong command of inbound and outbound Marketing to enterprise B2B buyers
- Proven experience and success driving demand across the entire Revenue funnel
- Track record of success with a variety of organic and paid performance marketing strategies, tactics and channels
- Proven ability to deploy a test-and-learn approach to build a successful experimentation program
- Experience using and owning a Martech stack and other tools — and the ability to measure and attribute the impact and ROI of Marketing investments
- Demonstrated experience with field marketing and account based marketing approaches
- Experience overseeing Lifecycle Marketing programs that nurture prospects and customers at all stages of the customer lifecycle
- Strong practical understanding of AI and how it transforms how Marketing works, executes and drives value and impact
Why This Role Matters
AI is transforming how businesses operate and how people work. As an AI-native platform used by technical support teams, we are at the forefront of that change. Our customers trust us to help them leverage AI to transform how their support teams operate and to deliver an amazing experience to their customers. This role is critical in supporting our continued rapid growth and success, building an engine that will power the company to its next phase of growth — and beyond.
Ask-AI Toronto, Ontario, CAN Office
Toronto, Ontario, Canada
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