The Microsoft Alliances Manager will lead the establishment of a new partnership with Microsoft, focusing on AI-enabled services, managing relationships, driving sales strategies, and reporting on performance.
About Us:
Liatrio is a boutique consulting firm that helps enterprises deliver software faster, safer and more efficiently. Our work is dual mode: engineering delivery and people enablement. We lead DevOps transformations in many different industries, anywhere from financial institutions to healthcare providers to the department of defense.
Liatrio is seeking a dynamic and experienced Microsoft Alliances Manager to join our team. This role is pivotal in driving the growth and expansion of our AI-forward engineering enablement practice and establishing a formal alliance with Microsoft.
The ideal candidate will have a strong background in all facets of partnerships - channel management, strategic planning, marketing/field event coordination, partner portal management, sales, and a deep understanding of Microsoft technologies, solutions, partner programs and ecosystem.
This position requires an action-oriented leader with excellent relationship-building skills and a proven track record of generating pipeline wins in the Microsoft partner ecosystem, specifically as it relates to AI use cases.
Sales, Strategy & Execution:
- Establish a net-new alliance with Microsoft, centered around AI-enablement and transformation
- Develop and implement a comprehensive sales strategy to drive Microsoft AI services growth within large enterprise organizations
- Identify and pursue new business opportunities, leveraging Microsoft partner programs and joint investments to accelerate wins
- Collaborate with Liatrio's sales and alliance leadership to align Microsoft sales strategies with overall business objectives
- Engage in market-facing events and conferences to identify new leads and opportunities
Channel Management:
- Build and maintain strong relationships with Microsoft and other key partners to drive joint sales efforts
- Manage and optimize channel partner performance, ensuring alignment with Liatrio's sales goals
- Develop and execute joint go-to-market plans with Microsoft and other partners
Collaboration & Leadership:
- Work closely with Liatrio's revenue, delivery, and innovation teams to drive adoption of Liatrio's AI-enabled engineering approach through Microsoft's Copilot and Microsoft AI partner channels and programs
- Stay informed about industry trends, competitive landscape, and emerging Azure technologies to maintain a competitive edge
- Serve as internal Microsoft alliance ambassador to drive awareness and engagement with Liatrio client delivery and account teams
- Lead the Microsoft alliance opportunity management process, including creating and updating joint CRM system entries, reporting, and maintenance. Best-in-class AI tools (both internal and external) will be at your disposal to automate as much of this process as possible to allow you to focus on driving outcomes with Microsoft
- Maintain the Microsoft pipeline and coordinate joint campaigns and sales initiatives
Sales, Reporting & Analysis:
- Track and report on sales performance, providing regular updates to senior management within the revenue organization
- Analyze pipeline to identify trends, opportunities, and areas for improvement
- Develop and maintain a robust sales pipeline in coordination with our client principals, ensuring accurate forecasting and planning
Required Experience:
- 7+ years' relevant experience with a focus on Microsoft
- Prior experience as a Microsoft alliance lead, whether at Microsoft or with a top-tier Microsoft partner
- Prior experience establishing a net-new partnership with a large technology vendor or cloud service provider
- Deep relationships with Microsoft AI Services / Copilot sales and/or partner leadership
- Proven track record of achieving sales targets and driving revenue growth preferred
- Strong understanding of Microsoft Azure technologies and solutions, with relevant certifications preferred
- Experience in the enterprise market is extremely preferable
- Excellent communication, negotiation, and presentation skills
- Ability to build and maintain strong relationships with clients, partners, and internal teams
- Strategic thinker with strong analytical and problem-solving skills
- Experience with Microsoft partner incentive programs (e.g., Microsoft Commerce Incentives, Azure IP Co-sell) preferred
- Experience managing a portfolio of opportunities in the Microsoft AI Cloud Partner Program and Partner Center portal is a plus
- Experience with HubSpot and other CRM platforms
- Microsoft certification (e.g., Microsoft Certified: Azure Fundamentals AZ-900) desired
- Ability to travel up to 30%, on average, based on the work you do and the clients and industries/sectors you serve
Liatrio is an equal opportunity employer. We value diversity at our company and strive to create a culture of inclusion. We do not discriminate, nor do we tolerate harassment, on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status or disability status.
We want our process to be accessible for everyone. If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected].
Top Skills
Hubspot
Microsoft Ai Services
Azure
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