Mediabrands Content Studio - Associate, Creative Strategist

Position Summary

The Associate, Digital Strategist role within the Mediabrands Content Studio is a position focused on maximizing the effectiveness and impact of content initiatives across various digital platforms. As an Associate Strategist, you will be responsible for assisting in the development data-driven strategies, and driving key insights to inform content creation. By leveraging analytics and industry trends, you will play a pivotal role in driving audience engagement, brand visibility, and business outcomes for our clients.

Key Responsibilities:

• Collaborate with cross-functional teams to understand client objectives, target audience, and content goals.
• Assist in developing comprehensive performance strategies aligned with client objectives, incorporating audience insights, platform dynamics, and industry best practices with a particular focus on Influencer Marketing.
• Identify key performance indicators (KPIs) and success metrics to measure the effectiveness of content initiatives.

Performance Optimization:

• Utilize data insights to monitor content performance across social media channels.
• Conduct analysis of content performance metrics, including engagement rates, click-through rates, conversions, and audience demographics.
• Identify trends, patterns, and opportunities for optimization to enhance content reach, resonance, and conversion rates.
• Implement A/B testing and experimentation strategies to refine content elements and improve performance outcomes.

Insights Generation:

• Generate actionable insights from performance data to inform content strategy iterations and optimizations.
• Provide regular performance reports and analysis to internal teams and clients, highlighting key findings, trends, and recommendations.
• Collaborate with creative and content teams to integrate insights into content ideation, production, and distribution processes.

Industry Research and Innovation:

• Stay abreast of industry trends, emerging technologies, and best practices in content marketing and digital performance measurement.
• Conduct competitive analysis and benchmarking to identify opportunities for differentiation and innovation.Is it? 

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field. 
• Proven experience in digital marketing, content strategy, or performance analytics, preferably within an agency or digital media environment.
• Understanding of digital marketing channels, platforms, and advertising technologies.
• Excellent communication skills, suitable for both clients and internal stakeholders
• Creative problem-solving mindset with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, collaborative environment, managing multiple projects and deadlines simultaneously.
• Experience with content management systems (CMS), digital advertising platforms, and marketing automation tools is desirable.

Joining Mediabrands Content Studio as an Associate, Creative Strategist offers an exciting opportunity to leverage your expertise in digital marketing to drive impactful content initiatives for leading brands. If you're passionate about content planning, reporting and influencer marketing, we invite you to apply and be part of our dynamic team.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

MBCS is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]