Position Summary
The role requires strong leadership to provide effective media counsel to both staff and clients, passion for strategy and dedication towards delivering exceptional work. You will be an ambassador for all Digital services, helping with education, upskilling and finding the right resources to ensure projects can be seen through to fruition.
This pivotal role touches on all points of the media planning & buying process, from audience identification & creation, to campaign strategy and platform selection to reporting, analysis, all underpinned by customer service. We need someone who is agile, solution focused, and dedicated to supporting your immediate team as well as overall campaign objectives.
You will work in collaboration with our planning teams and work alongside our KINESSO pods (SEM, Programmatic, Social) to oversee the team’s day-to-day with key focus on ensuring successful campaign launch, pacing, and delivery across all channels. You will also participate and provide strategy recommendations to increase overall digital media performance.
Key Responsibilities
- Act as the digital media expert, with emphasis on business intelligence, advanced measurement and analytics, audience consultation for our key clients.
- Develop a roadmap to digital maturity for clients and help guide them along the path, navigating new trends and the changing digital landscape to meet business KPIs.
- Support integration across digital teams and functional lines at Media Experts.
- Establish and grow strong client, team, and agency relationships.
- Monitor in market campaigns and quarterback timely and data-driven recommendations for improving performance and overall media efficiency.
- Actively participate and provide thought leadership during campaign briefings and other related digital media presentations.
- Continually monitor and identify areas of both opportunity and risk with regards to achieving business objectives.
- Cultivate an ongoing understanding of client business, operations, and marketing strategies and how these relate to media and communication strategies including trends, issues, and position papers.
- Inspire and lead the team in the development of creative, innovative, and on-strategy media solutions that will move the performance needle.
Desired Skills & Experience
- You can provide strategic council and thought leadership for clients with advanced digital maturity.
- You are familiar with a combination of Google Ads, SA360, DV360, Trade Desk, Amazon, Verizon or any other Demand Side and Social Media Platforms (Facebook/Instagram, Pinterest etc.)
- You understand the innerworkings of search, social, and programmatic and know the best ways to make them work together.
- You know the Canadian media landscape like the back of your hand.
- You’re familiar with Google Campaign Manager and the mechanics of ad serving and measurement.
- Google Analytics and Adobe Analytics aren’t a problem for you. You can deep-dive into data and use web analytics to provide sound recommendations.
- You can knock out a competitive analysis and digital research project with ease.
- Senior digital experience you’ve got under your belt.
- An educational background in a related field (media, advertising, marketing) or equivalent work experience.
- Your exceptional English communication skills, both oral and written.
- Your proven knowledge of traditional and digital planning and research tools and resources.
- Your team player finesse and ability to collaborate with ease.
Working collaboratively with Canada’s most iconic brands, Media Experts’ mission is to forge deeper connections with consumers. Our comprehensive view of this diverse and ever-changing landscape allows us to create impactful integrated media solutions. Since 1981, we have stood out as pioneers, thought leaders and mavericks. Our playbook for success is built on innovative approaches and unique technologies and is firmly rooted in our culture of care and commitment to our partners and collaborators. We are uniquely positioned to help our clients win in the Canada of today and tomorrow.
Media Experts is a leading full-service media agency delivering integrated solutions for clients such as Bell Canada, Honda, Netflix, Interac, Moosehead, Pizza Pizza, Royal Canadian Mint and Specsavers. With three offices strategically located in Montreal, Toronto, and Vancouver, Media Experts is part of the IPG Mediabrands network. For more information, please visit www.mediaexperts.com.
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
Media Experts is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com.
