ABOUT VAYNERX
VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
In a Nutshell:
Our Media teams facilitate processes across media planning, buying, our clients, and vendors overseeing the execution of media plans from inception to completion. As a Media Analyst, you’ll be responsible for understanding clients business objectives, tracking budgets, and managing campaign timelines.
What You’d Do:
- Manage the day-to-day client interaction participating in client status calls, providing media updates, and overall status of running campaigns managing client expectations
- Assist with media planning recommendations internally and directly to the client
- Occasionally lead client and vendor meetings assisting the senior team members with providing media plan recommendations
- Partner with buying team to ensure trafficking is executed correctly and reporting is accurate
- Manage campaign budgets and client financials including media budgets, media spend summaries, and monthly media billing process
- Maintain relationships with third party vendors (i.e., platforms like Google, Facebook, etc.) and external agencies
- Track campaigns to ensure they are performing as planned meeting and/or exceeding client objectives and efficiency goals.
What You’ve Got:
- In-depth Excel knowledge experience: pivot tables, formulas, and data visualization tools
- Experience using G-Suite: Docs, Sheets, Slides, Microsoft Word and Powerpoint a plus
- Experience tactically planning across several digital media channels with particular depth in all or a majority of the following:
- Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
- Amazon (AMS, Amazon DSP, AMG)
- Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
- Publisher/Partner Direct
- Connected TV/OTT (Roku, Hulu, etc.)
- Digital Audio (Spotify, Pandora, etc.)
- Paid Search (Google, Bing, Amazon)
- Knowledge in the various paid media and measurement opportunities across social, digital, and broader marketing mix Including a plus, but not mandatory:
- GA360
- Adobe
- MOAT/IAS/DoubleVerify
- Nielsen/Millward
- Brown/Oracle
- Neustar/Visual
- IQ/Convertro
- Media Tools
- Comscore
- Any exposure with the executional side of media buying a plus
- Experience overseeing the planning process
- Familiar with various social platforms
- An enjoyment of team collaboration and expresses oneself clearly in written and verbal communication
- Ability to stay highly organized and efficient in a fast-paced environment working to implement systems to maximize personal work output accountability, efficiency and consistency
- Someone who builds positive relationships with internal and external teams aligning with the Honey Empire Values
- A person who has strong attention to detail, work ethic, empathy, and internal/external professionalism
- Someone that lives for today’s digital & mobile consumer who is passionate about new techniques and technologies that are relevant for clients’ media strategies
