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Position Summary
The Associate, Influencer & Content Strategist role within Mediabrands Content Studio is focused on maximizing the effectiveness and impact of digital content initiatives. As an Associate Strategist, you will be responsible for assisting in the development & execution of influencer campaigns by building data-driven strategies and owning creator relationships. By leveraging analytics and industry trends, you will play a pivotal role in driving creative campaigns, brand visibility, and supporting business goals for our clients.
Key Responsibilities
- Collaborate with cross-functional internal & external teams to understand client objectives, target audience, and content goals.
- Assist in developing comprehensive campaign strategies and creative concepts aligned with client objectives, audience insights, and industry best practices with a particular focus on Influencer & Creator Marketing.
- Involved in the end-to-end execution of creator campaigns – including sourcing & vetting, negotiating contracts, drafting creator briefs, and providing detailed feedback on creator assets
- Manage media trafficking and content amplification with internal media partners
- Build strong relationships with influencers & talent agencies
- Monitor content performance across social channels, identifying results, trends, and recommendations for campaign optimization
- Stay up to date with industry trends, emerging platforms, and best practices
- Administrative duties as required, including managing the vendor set up and invoicing for creator programs
Desired Skills & Experience
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in influencer & creator marketing, content strategy, or social media, preferably within an agency or digital media environment.
- Understanding of digital marketing channels, platforms, and the influencer landscape.
- Excellent communication skills, suitable for both clients and internal stakeholders
- Creative problem-solving mindset with a passion for innovation and continuous improvement.
- Ability to thrive in a fast-paced, collaborative environment, managing multiple projects and deadlines simultaneously.
Joining Mediabrands as an Associate, Influencer & Content Strategist offers an exciting opportunity to leverage your expertise in digital marketing to drive impactful content initiatives for leading brands. If you're passionate about content planning, reporting and influencer marketing, we invite you to apply and be part of our dynamic team.
Mediabrands is a media-born content studio powered by audience-informed creativity. We tell moving stories. By redefining the role media plays in the creative process, we move audiences emotionally. From there, everything else - from culture to KPIs and sales - moves too. Guided by our data, we create bold, impactful content.
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
Mediabrands Content Studios is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]
