Marketing Strategy, Digital Director

About the Thomson Reuters Demand Generation Marketing Team

Thomson Reuters’ Demand Gen Marketing Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products, and across multiple channels. This role is responsible for setting the strategic approach, planning and performance prioritization for Thomson Reuters digital experiences, within the Legal, Corporates and TAAP segments, delivering on the unique customer needs of these significant markets to ultimately drive sales, revenue, and growth. 

We are seeking an experienced, digital-first, and data-driven leader for this Director, Marketing Strategy Digital role to drive modern digital experiences and e-commerce sales. This is an independent contributor, strategic and cross-functional leadership role who works closely with Marketing Strategy, Digital Marketing, Product Marketing, Segment and Sales teams, and Enterprise technology teams as well as across multiple marketing capabilities. This role requires strong digital marketing skills, e-commerce, and data acumen, innovation and planning abilities, cross-functional leadership skills, and a self-starter mindset. This role reports directly to the SVP of Demand Generation. 

About the Role

In this opportunity as the Director - Marketing Strategy for Digital, you will:

• Map and identify key buyer journeys for e-commerce and create customer-first campaigns, assets, and seamless, modern site experiences aligned to those buyers. 

• Partner with digital and product marketing teams to research, define and segment and target key buying personas and identify sub-segments for future growth and acquisition.

• Assist with creation, planning and activation of innovative marketing strategies and campaigns, omnichannel, to deliver on ambitious e-commerce growth goals, partnering closely with demand gen, digital and product marketing teams to build and align on upfront strategy, prioritization and roadmaps.

• Provide direction on best-in-class landing pages and site experiences, in close collaboration with Digital Marketing, Product Marketing, UX/UI teams and external agencies.

• Forecast, measure, analyze and report on the impact of campaigns and web performance on marketing and sales pipeline, revenue, and demand funnel velocity. 

• Continually test and optimize digital journeys, using robust A/B testing methodologies and an agile approach.

• Deeply understand digital go-to-market strategies, digital channels, customer segmentation, competitive intelligence, e-comm commercial strategies, to effectively translate business goals into marketing campaigns and activations.  

• Influence a cross-functional team and establish strong operating mechanisms across the organization to bring programs to life through thoughtful planning, integration of relevant content and effective translation into digital initiatives and activities.

• Fuel digital sales and ensure strong delivery on digital-first KPIs. 

About You

• Must be based in and around Minneapolis, Dallas, Toronto CA, New York

• 10+ years of experience in digital marketing, growth marketing, e-commerce, or digital demand gen, with deep understanding of marketing frameworks and full channel mix activation

• BA/BS required; MBA preferred

• Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization

• Strong e-commerce, paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems.

#LI-TV1

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on thomsonreuters.com.