Superside is looking for a Marketing Strategist to help B2B SaaS brands—like Zapier—cut through the noise, drive demand, and own their enterprise positioning. We’re not just running campaigns; we’re building full-funnel strategies that blend performance marketing with bold brand storytelling.
This is a high-impact role where you’ll shape how we deliver marketing strategy at scale. Our creative and executional services are proven, but marketing strategy is a newer offering—meaning we’re defining the playbook as we go. You’ll need to think fast, experiment often, and continuously prove value to our customers.
What You'll Do
- Build full-funnel marketing strategies that drive demand and long-term brand growth for B2B SaaS brands.
- Conduct audience research, competitive analysis, and data deep dives to sharpen targeting and messaging.
- Define channel strategies across LinkedIn, Google Ads, YouTube, X (Twitter), industry newsletters, and programmatic platforms.
- Craft messaging frameworks and creative recommendations that resonate with enterprise buyers.
- Partner with Creative, Project Management, and Customer Success teams to turn strategy into execution.
- Lead campaign planning, budgeting, and optimization to drive measurable results.
- Use AI-powered insights, automation, and A/B testing to enhance marketing performance.
- Analyze campaign data and deliver actionable recommendations that make an impact.
- Contribute to thought leadership, positioning Superside’s Marketing Strategy team as the go-to for B2B brands.
What You'll Need To Succeed
- 5+ years of experience in marketing strategy, paid media, or brand positioning (SaaS, consulting, or agency experience preferred).
- Deep understanding of B2B marketing funnels—from demand creation to lead conversion.
- Proven expertise in multi-channel paid media (LinkedIn Ads, Google Ads, YouTube, and more).
- Experience developing brand strategies and messaging frameworks that help B2B brands stand out.
- Analytical mindset—you know how to turn data into strategy.
- Strong stakeholder management and presentation skills—you can align teams and sell ideas.
- A bias for action—this is a fast-moving, customer-facing role where impact matters.
Why Join us?
Superside's vision is to create more equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’ve built a natively remote company enabling us to attract the best talent no matter where they are.
Need more convincing? Here’s a skimmable, non-exhaustive list of reasons to join us:
- A global community of 200+ best-in-class creatives working from more than 70 different countries
- Continuous learning, development, and certification in our global Academy.
- A trusting, ego-free and truth-seeking environment. No bullshit.
- A high-pace, high-energy, and high-performance environment.
- Work closely with leading global brands. We’re talking Amazon, Puma, LVMH, Shopify and a lot more
- An international career and creative mentorship from top design leaders. We grow, you grow
- Pioneering the future of work with a fair, friendly and supportive community.
- Flexible working hours from anywhere in the world.
- Networking, feedback sessions and exchange between creators on weekly basis
Superside Toronto, Ontario, CAN Office
Toronto, Ontario , Canada, M4B 1B4
