Marketing Specialist

What you’ll be working on

Campaign and Event Coordination 

• Coordinate and execute integrated marketing campaigns targeting North American audiences (email, webinars, paid media, content syndication, partner campaigns, etc.) 

• Support field marketing initiatives aligned with regional growth objectives 

• Plan and manage logistics for regional events (trade shows, Atlassian events, webinars, executive roundtables, partner events) 

• Collaborate with Sales and Delivery to ensure event follow-up, lead routing, and pipeline tracking 

• Manage campaign timelines, deliverables, and stakeholder communications 

• Track campaign performance and provide post-campaign analysis 

Marketing Project Support 

• Provide project management support for North American marketing initiatives 

• Coordinate with Brand and Content teams to localize and adapt global assets for the North American market 

• Ensure alignment between campaign messaging, regional priorities, and Valiantys positioning 

• Maintain marketing calendars and campaign documentation 

• Support the development and deployment of sales enablement materials in collaboration with Sales and Delivery teams 

Marketing Operations and Reporting 

• Support marketing automation and CRM processes (lead uploads, segmentation, workflows, data hygiene) 

• Monitor campaign performance metrics (MQLs, SQLs, pipeline contribution, ROI, engagement metrics) 

• Prepare regular marketing performance reports for regional leadership 

• Ensure accurate tracking, tagging, and attribution of marketing activities 

• Help optimize processes for campaign execution, lead management, and reporting 

• Maintain dashboards and ensure data consistency across systems 

Collaboration and Communication 

Partner closely with: 

Sales to align campaigns with pipeline goals and account priorities 

Delivery to showcase expertise, customer success stories, and event participation 

Global Marketing to adapt global initiatives for North America 

Brand & Content teams to ensure consistent messaging and visual identity 

• Facilitate communication between regional and global stakeholders 

• Support joint marketing initiatives with Atlassian and strategic partners 

Brand and Content Execution 

• Collaborate with the Brand and Content teams to deploy thought leadership, case studies, blog posts, whitepapers, and campaign assets 

• Ensure brand consistency across regional events, presentations, and partner-facing materials 

• Execute regional content initiatives in alignment with Valiantys’ global brand strategy 

• Coordinate content contributions from Delivery and subject matter experts to highlight regional expertise

Travel: Approx. 10% domestic travel (2–3 trips per year)

Do you have what it takes to be our new Marketing Specialist

4–6 years of experience in a related marketing role, with demonstrated impact in campaign and event execution
Bachelor’s degree or equivalent combination of education and experience
Experience coordinating marketing campaigns and events 
Familiarity with marketing automation, design, and CRM tools (e.g., HubSpot, Canva, Salesforce, etc.) 
Strong project management and organizational skills 
Analytical mindset with experience in marketing reporting and performance tracking 
Excellent written and verbal communication skills 
Ability to work cross-functionally in a matrixed, global organization 
Detail-oriented and process-driven Proactive and solution-oriented 
 Strong collaboration and stakeholder management skills 
Comfortable balancing strategic context with tactical execution 
Ability to manage multiple priorities in a fast-paced environment