Marketing Specialist

Marketing Specialist

Aviron, a standout Y-Combinator-backed company, transforms fitness through its innovative game-based workout equipment, pioneering the future of fitness entertainment. Y-Combinator, renowned for nurturing groundbreaking startups like Airbnb, Dropbox, and Instacart, has been instrumental in Aviron's journey. With an infusion of $23.5M USD in funding, we're catapulting towards exponential growth, outpacing the competition with double-digit growth annually since our inception.

Founded on the principle of making fitness engaging through advanced gaming technology, Aviron is more than just a product; it's a vision to revolutionize how our community stays motivated. Our unique approach combines the thrill of gaming with the benefits of physical exercise, crafting an experience that's not only effective but truly enjoyable.

Proudly backed by SamsungNext and the co-founder of Oculus among other esteemed investors, Aviron has swiftly scaled since launching in 2018. Our success stems from a distinct product that stands out in the connected fitness space, making a tangible difference in people’s health and fitness levels. Our commitment to authenticity and community is reflected in our marketing; we exclusively feature real Aviron members, fostering a genuine, supportive, and positive environment. 

We invite you to explore our community and witness the impact of Aviron firsthand.

Aviron is right for you if 

• You’re looking for a role that prioritizes personal and professional growth 
• You're looking for a relatively flat organization with friendly people that values merit (i.e. good work) 
• You're self-motivated and produce amazing work 
• You’re not down with office politics 
• You want to own your work, start to finish 
• You want to be provided with ample support and resources (i.e. budget) to complete said work 
• You are looking to make an impact and see your work drive growth 

About the Role:

Aviron is looking for a resourceful, self-starting generalist to join our marketing team and work across the full mix - from influencer and affiliate partnerships to email marketing, organic social, content, and campaign execution.

This isn't a role where you own one channel and hand everything else off. You'll work across all of it, owning your projects end-to-end on a small team where versatility matters more than specialization. You don't need to be an expert in every area - but you need to be excited to learn, willing to figure things out (AI tools are your friend here), and genuinely motivated by the challenge of marketing a product people love.

Reporting to the CMO and working closely with the CRO, Performance Marketing Lead and Marketing Manager, you'll be expected to manage your own work, use data to track what's working, and communicate your results clearly. If you're the kind of marketer who'd rather have a wider scope than a narrow lane, this is the role.

Responsibilities:

Your areas of ownership will include: affiliate, influencer and PR 

Your areas of collaboration will include: Organic social, brand partnerships, email marketing and web

• Develop and execute partnership strategies across influencer, affiliate, earned PR, and brand collaborations, aligned with broader growth and brand objectives
• Own and scale influencer and affiliate programs as performance channels, with accountability to revenue, CAC, and partner ROI
• Source, negotiate, and manage brand partnerships end-to-end - from prospecting and contract negotiation through onboarding, activation, performance monitoring, renewal, and re-engagement
• Manage reporting frameworks and dashboards to track KPIs across partnerships and broader marketing efforts; present regular updates to senior leadership
• Analyze performance data using attribution and affiliate tools, translating insights into actionable optimizations and renewal strategies
• Manage budget tracking, invoice reconciliation, internal documentation, and cost management across your areas of ownership
• Contribute to organic social media and content strategy - planning, creating, and posting across channels
• Support on marketing copy for channels and business objectives that you’re working on (ie. end to end ownership of projects)
• Support SEO and AEO content and discoverability strategy through support across blog development, LinkedIn, influencer content distribution, and press highlight updates
• Manage external PR and affiliate agencies, overseeing campaign execution and ongoing optimization
• Oversee the VIP product seeding process, coordinating with relevant teams to ensure seamless partner onboarding
• Support email marketing efforts including campaign execution, flow builds, and performance analysis
• Leverage AI tools to move faster, fill gaps, and produce higher-quality work independently
• Other duties as assigned

Key Qualifications and Experience: 

• Minimum of 2-3 years experience in direct to consumer ecommerce marketing
• Bachelor's degree in business, marketing, or a related field
• Experience using Ai tools for marketing. Ai course certifications via Claude a major plus
• Experience identifying and engaging influencers of various sizes
• Ability to project manage multiple detail-oriented assignments while keeping sight of overarching objectives
• Affiliate experience including implementing, and scaling affiliate programs 
• Strong understanding of social media fundamentals on YouTube and Instagram. Linkedin and TikTok a plus
• Analytical mindset with expertise in marketing tools like Excel, GA4 and a knack for defining goals and tracking performance
• Exceptional written and verbal communication skills for both internal and external stakeholders, including creators, agencies, and managers
• Must have an entrepreneurial mindset with high accountability and ownership and a desire to work in a fast-moving company with high expectations
• Tech start-up experience is preferred

What we offer

• $5,000 annual education allowance to support your development and professional growth
• Unlimited Essential Days. Vacation days should be for just that, vacation. That’s why we have paid essential days to use for those crappy unforeseen events
• 3 weeks vacation. To just vacation however you’d like
• Employee Stock Ownership Plan. We are all owners of the business and want all our employees to have a piece of the pie
• Annual discretionary bonus. So all our employees can reap the rewards of a successful year and hard work
• Free rower, bike, or treadmill. Work out with the Aviron community
• Team on-sites. Nothing beats face time with the crew - we gather at our Toronto office twice a year to connect, collaborate, and have fun
• 100% employer paid benefits. Improving the health and happiness of our A-team members
• All the best tech. An apple laptop and a big ass screen

Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted and has the opportunity to grow with us. If you require any accommodations, please let us know.