The Marketing Specialist will support real estate marketing activities by developing content, managing campaigns, collaborating with teams, and ensuring customer engagement and retention.
Marketing Specialist (Fixed Term Contract) Who We AreTeranet is Canada’s leader in the delivery and transformation of statutory registry services with extensive expertise in land and commercial registries. We also market insightful property and data solutions, as well as practice management automation to thousands of customers in the real estate, financial services, government, utilities, and legal markets.Connect. Grow. Thrive Together.To learn more about who we are visit our website: www.teranet.caAbout the RoleTeranet is currently looking for a Marketing Specialist for a maternity leave for 1 year. You will support all real estate marketing activities for the Commercial Solutions Division at Teranet. The Marketing Specialist will be the day-to-day contact for Product partners and will work with Marketing Manager to execute the annual marketing plan. You will develop targeted content and communications, assist with events and campaigns and manage other activities that help drive success for customers and our business. The ideal candidate will have exceptional communication and interpersonal skills and can work equally well independently or within a team environment.Reason for vacancy: Maternity Leave What You’ll Be Doing
- Work with product and sales teams to develop customer insight strategy to find new areas for product development
- Collaborate with Marketing Manager to understand the business objectives, product features, and benefits that drive content strategy and the creation of collateral pieces, presentations, customer communications, and social media campaigns
- Have a thorough understanding of the buyer personas within the real estate sector, be able to map out the customer journey, and understand how they interact/engage with Teranet solutions.
- Develop and maintain a budget for all campaigns and events
- Create concise, engaging, and compelling content across a range of media, including website copy, blogs, social media content, thought leadership articles, and product/sales information
- Work with Marketing Manager to uncover training opportunities for customers to ensure positive customer engagement and retention of key board members
- Create a comprehensive communication plan that outlines the customer engagement and sales enablement strategies
- Work with the design team in the creative development and implementation of marketing campaigns to drive new leads for the sales team through various communication channels
- Collaborate with brand marketing, sales, and product partners to build successful integrated marketing campaigns to generate desired business results and impact to support product roadmaps
- Build and develop strong, collaborative relationships with agencies and key Marketing, Product, and Sales partners to deliver best-in-class direct marketing programs
- Plan and implement all marketing campaigns, communications, and events for the Property Solution divisions of Teranet
- Manage multiple projects and maintain a balance between the tactical focus on implementation and the strategic focus for new marketing opportunities delivering them in a timely manner
- Bachelor’s degree in marketing, communications, or related field
- Minimum of 3 years Marketing experience
- Experience working in the real estate sector is an asset
- Proficiency with Microsoft Office suite, content management systems (CMS), and CRM software such as Salesforce
- Experience working with HubSpot or similar marketing automation tools, and WordPress
- Strong copywriting and content management experience
- Superior project management and organizational skills with the ability to handle multiple priorities and activities
- Attention to detail and analytical skills along with the ability to present valuable insights
- Strong execution and delivery skills with a customer-centric attitude
- Effective written and verbal communication skills
- Experience planning and leading initiatives
- Working knowledge of marketing research and surveys
- Team player with high energy and demonstrated initiative
Top Skills
Content Management Systems
Crm Software
Hubspot
Microsoft Office Suite
Salesforce
Wordpress
Teranet Inc. Toronto, Ontario, CAN Office
123 Front Street West, Suite 700, Toronto, Ontario, Canada, M5J 2M2
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