Key Information
Employment Status: Temporary
Job Type: Hybrid – In office with flexibility to manage your work schedule with up to 8 days per month to work from home.
Location: London, Ontario
Vacancy Type: This position is for an existing vacancy.
Position Summary
We are seeking a results-driven Marketing Specialist to join our Canadian Marketing team. This role focuses on optimizing our website to maximize revenue generation and supporting the marketing efforts to launch new products developed by our product team, ensuring successful go-to-market strategies and product adoption. The ideal candidate has a strong analytical mindset, experience with website optimization, is a creative problem solver, and has a passion for driving measurable business results through data-driven improvements.
Position Responsibilities
- Analyze website performance, user behavior, and conversion funnels to identify opportunities for revenue optimization
- Design and execute A/B tests, page optimizations and user experience improvements in collaboration with our Content & Creative, Product and Development teams to increase conversion rates
- Manage launch and updating of content for www.carfax.ca using our content management system (CMS)
- Partner with product and sales teams to create go-to-market materials, product messaging, and launch communications for new products and enhancements
- Lead development of email marketing campaigns to generate awareness and drive conversion for CARFAX Canada’s products and programs
- Write compelling and effective copy for website, portal, landing pages and email communications.
- Direct creative and content team in the development of website pages and marketing materials
- Building strong relationships with vertical leaders to understand their business and customers
- Analyze product adoption and launch performance metrics
Position Requirements
- Post-secondary education, college diploma or university degree is required. (focus on business, marketing and/or Analytics is considered an asset)
- 2-4 years of prior digital marketing, web optimization and product marketing experience
- Strong analytical skills with experience in website analytics and conversion optimization
- Experience with A/B testing platforms (Optimizely, VWO, or similar)
- Understanding of e-commerce metrics, conversion funnels, and revenue optimization
- Strong interpersonal skills and ability to work well in a cross-functional environment.
- Ability to manage multiple projects and prioritize work
- Critical thinker with ability to proactively identify issues and opportunities. Not afraid to ask
questions or challenge the status quo - Self-motivated and capable of working independently
- Proficiency in Microsoft Office (Outlook, Word, PowerPoint, and Excel), email marketing platforms, content management systems, Confluence and JIRA
- Experience with web analytics tools (e.g. Google Analytics, Adobe Analytics)
- Bilingualism (French) and experience in the automotive industry is considered an asset
Compensation
At CARFAX Canada, we believe in fair, transparent, and equitable compensation. This role has an annual salary range of $60,500 - $83,000 CAD.
We recognize that every team member brings unique skills and experience. Compensation for this role will reflect your skills, experience, and career progression - whether you are developing and growing in your role or bringing extensive expertise to the team.
Perks & Benefits
At CARFAX Canada, we believe in total rewards and creating an exceptional employee experience.
In addition to competitive compensation, our team members enjoy:
- Weekly, free catered lunches at the office
- Flexible work that allows us to prioritize work-life balance
- 4-day summer work weeks
- A state-of-the-art collaborative environment at our head office at 100 Kellogg Lane, London
Ontario - Exceptional benefits that take effect day one of employment
- Flexible employee wellness funding,
- Company matched pension program
- Parental leave top-up benefits
- Paid volunteer days
- The list goes on!
Questions about compensation and the many perks and benefits of working at CARFAX? Ask us during the process - we can’t wait to hear from you!
Please note, some benefits may be subject to eligibility for employees.
Equal Opportunity Employer
CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.
We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected].
If you are interested in applying for this position, please visit our website https://www.carfax.ca/careers. Applications will be accepted until May 22, 2026.
We thank all applicants for their interest; however only those selected for an interview will be contacted.
About Us
CARFAX’s mission is to help millions of people shop, buy, service and sell used cars with more confidence. As a leader in vehicle history and valuation, CARFAX provides impartial and comprehensive information for consumers and the automotive industry. CARFAX‘s Canadian headquarters in London, Ontario supports Canadian and U.S. markets, drawing on billions of data records from thousands of sources, enabling used vehicle buyers and sellers to make informed decisions. CARFAX is consistently recognized as a top employer and business. CARFAX is a part of S&P Global (NYSE: SPGI). Find out more at www.carfax.ca and connect with CARFAX on Instagram, Facebook and LinkedIn.
S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company.
Our values serve as the foundation of our culture by helping inform the actions and behaviours that make us successful. We strive to integrate these values into how we collaborate, navigate challenges, and make decisions daily.
Objective – Guided by facts, driven by results.
Transparent – Clarity through open and honest communication.
Customer advocate – Putting the customer at the center of everything we do.
Solutions oriented – Turning challenges into opportunities.
Integrity – Where honesty meets action.
