Marketing Specialist (Partnerships/Affiliates)

About Borrowell:

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

About the role

Borrowell is looking for a Marketing Specialist (Partnerships/Affiliates) to help fulfill Borrowell’s mission to make financial prosperity possible for everyone. You’ll manage and scale our partnership/affiliate/referral channels to grow user acquisitions and help more Canadians on their financial journey. 

In this role, you’ll own partner acquisitions and relationships on mobile app (e.g., AppsFlyer) and web affiliate platforms (e.g., Impact Radius). The ideal candidate will also scale our Refer-a-Friend program for existing Borrowell members (individuals and influencers) to drive growth from word-of-mouth.

If you’re someone who can manage relationships, understand how to manage ROI/CPA, and feel comfortable with the technical/operational aspects of these channels, this is the position for you!

Key Responsibilities

• Partner Channels: Scale programmatic mobile app partners, leveraging AppsFlyer (or similar) to track performance and combat ad fraud; scale affiliate web partners using platforms like Impact Radius.
• Technical Proficiency: Ensure tracking and attribution are accurate by working with internal Engineering and Data teams and with partners, as applicable
• Creative: Develop, deliver and test creative assets such as graphics, videos/animations, and landing pages based on the audience segments
• Analysis and Reporting: Maintain performance dashboards to identify opportunities to grow volume, improve ROI and empower partners to optimize their campaigns
• Experimentation: Design and execute tests on messaging, landing pages, and creative formats to improve conversions through the user journey

• Experience: 2+ years in scaling partnerships, referrals or affiliate (B2C or B2B) 
• Marketing stack: Hands-on experience with AppsFlyer (or equivalent) and affiliate platforms (e.g. Impact Radius or equivalent)
• Technical Proficiency: Deep understanding of attribution for web and mobile app (we use AppsFlyer), event/pixel setup, tracking links, and UTMs
• Data-Driven: Experience analyzing and making recommendations using data (we use Looker), while applying intuition as appropriate

Nice to haves

• Experience working in fintech, e-commerce or an online marketplace
• Experience working with influencers and UGC (user-generated content)

• The Opportunity - join and have a major impact at a growing company that is helping Canadians feel confident about money.

• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada with an office in Toronto. This role requires you to attend in-person meetings and team-building events. While this role is remote, we are currently only able to hire candidates physically located in Ontario, BC, or Alberta.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position we’d still encourage you to apply. We’re looking for candidates who have experience but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

By submitting your application, you consent to Borrowell's use and processing of your personal information in connection with your job application at Borrowell and its recruitment processes.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.

This posting represents a current and active vacancy within our organization.

The budgeted annual salary range for this role is $65,000 – $95,000 CAD. Starting pay is determined by the candidate's relevant experience and skills. In addition to base salary, this role is eligible for Borrowell’s full benefits package.