Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.
Who We Are: Wolters Kluwer: The world is a big place, find your place here.
What We Offer:
The Marketing Specialist, Corporations role offers growth potential opportunities, professional development, an engaging team environment, and amazing benefits.
What You'll be Doing:
The Marketing Specialist, Growth Marketing (Corporations), is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the pipeline for the mid-large (regional sales team) in the U.S for corporations. This role is involved in every step of the customer engagement cycle, from ideation to implementation and analysis and will work with the local Marketing and Sales teams to build compelling campaigns that drive results. Works individually or with a team to lead demand generation strategies and initiatives through multiple channels and is expected to monitor, analyze, test, and continually refine all components of campaign lifecycles as well as nurture target audiences, showcasing thought leadership and building brand loyalty with clients and prospective clients.
Key Tasks:
- Develop strategy and execute Marketing campaigns in a mix of channels to drive MQLs and in the end revenue
- Defines and executes campaign strategy for the segment’s portfolio of products including email, paid advertising, media, sales materials, and promotions and trade shows while maximizing ROI
- Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
- Works closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics. Advocates specific product and segment marketing plans and revenue forecasting channel strategies and tactics
- Develops marketing plans informed by a deep understanding of assigned market segments and actively monitors, communicates, and acts upon changes relevant to customer and competition
- Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term
- Proactively identifies and champions new revenue opportunities
- Works with Sales and Product Management to develop relationships with key associations, core affiliates and other third parties
You're a Great Fit if You Have/Can:
- Bachelor’s degree in marketing, related field, OR equivalent
- 4+ years of business experience
- Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting or legal a definite asset
- Experience with Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook..)
- Demonstrated ability to identify, recommend and position products to optimize revenue potential
- Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
- Ability to work independently and in a team environment in a positive and supportive manner
- Strong analytical, problem solving and decision-making skills
- Ability to manage multiple projects simultaneously and achieve goals without conflict
- Creative, flexible, and inquisitive with strong initiative and self-motivation
- Excellent follow-through, attention to detail, and time management skills
- Please note – education, employment verification, reference checks and criminal background checks will be administered on suitably qualified candidates
We are an incredibly supportive team that truly enjoys what we do and who we do it with. We play a key role within WK and assist in driving the daily success. If you have a passion for making a true difference within an organization, while working alongside a genuinely caring and supportive team, we highly encourage you to apply. #Bethedifference
Additional Information:
Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available at https://www.mywolterskluwerbenefits.com/index.html
Diversity Matters: Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.
For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They’re not intended to be an exhaustive list of all duties and responsibilities and requirements.
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation$58,600.00 - $89,350.00 CAD
This role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
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