Intact (intactfc.com)
Marketing, Senior Advisor SEO
Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.
Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
About the role
Job Title: Marketing, Senior Advisor SEO
Job Summary:
As a Marketing Advisor specializing in SEO, you will be the architect behind our client-facing websites, ensuring they meet customer needs and drive business growth. Your role is pivotal in analyzing market demands, crafting and executing SEO strategies to enhance product discoverability, and ensuring our dominance in the SERPs.
You will spearhead the SEO roadmap, lead feasibility studies, and implement complex, innovative strategies. Your extensive knowledge of SEO and digital marketing will be critical in planning and executing high-impact projects. Collaboration is key, as you will frequently engage with stakeholders across various departments. Strong interpersonal skills are essential. As a specialist advisor and subject matter expert, you will be the go-to resource for all SEO-related topics.
You'll be joining a dynamic growth marketing team, working alongside growth strategists, paid media experts, CRO specialists, and SEO content strategists, all driven by a high pace, innovation, and a commitment to outperformance for all our IFC brands.
Key Responsibilities:
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Develop and implement SEO strategies to improve search engine rankings, website traffic, and conversion rates on our key websites: belairdirect.com and intact.ca.
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Analyze and address drops in organic performance, providing practical solutions and data-driven recommendations.
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Conduct regular SEO audits, monitor results, and present key findings to executives and partners.
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Monitor website performance, keyword relevance, competitive landscape, and market trends.
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Use analytics tools (e.g., Google Analytics, Google Search Console, SEMrush) to track and report on SEO performance.
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Possess a strong technical understanding of web and SEO aspects (indexing, browser rendering, HTML servers, JavaScript, CMS operation, ranking factors).
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Manage and enhance quality backlinks to strengthen site authority.
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Optimize website structure, including information architecture, meta tags, XML sitemaps, redirects, page load speed, and mobile compatibility.
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Improve content relevance and optimize targeted keywords and user intent.
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Collaborate with teams and stakeholders to align organic and paid marketing efforts and develop SEO-SEM synergies for profitable results across all channels.
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Promote SEO best practices among executives and other team members, such as paid marketers, CRO, developers, designers, content managers, and external partners.
Qualifications:
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6 years of experience in SEO and performance marketing with proven success in optimization and business results.
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In-depth knowledge of performance marketing, conversion, and acquisition techniques; experience in conversion rate optimization (CRO) is a plus.
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Proficiency with SEO tools (e.g., Google Search Console, Brightedge, Siteimprove, SEMrush) and analytics tools (e.g., Adobe Analytics, Google Analytics).
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Strong data analysis skills to guide strategic decisions.
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Ability to explain technical concepts to non-experts and communicate effectively.
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High interest in new generative AI tools (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.).
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Project management skills and the ability to manage multiple priorities.
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Solution-oriented, innovative mindset with the ability to challenge the status quo.
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No Canadian work experience required however must be eligible to work in Canada.
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For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
#LI-Hybrid
What we offer
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:
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A financial rewards program that recognizes your success
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An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
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An extensive flex pension and benefits package, with access to virtual healthcare
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Flexible work arrangements
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Possibility to purchase up to 5 extra days off per year
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An annual wellness account that promotes an active and healthy lifestyle
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Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
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A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
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Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
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Inspiring leaders and colleagues who will lift you up and help you grow
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A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
We are an equal opportunity employer
At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.
If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.
Learn more about our recruitment process and your candidate journey here.
If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.
