As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 2 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main Digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.
You will:
- Analyze complex data to find patterns, solve problems, and identify opportunities.
- Turn data into actionable insights through storytelling and data visualization.
- Design, build and automate analyses, reports, dashboards, and other deliverables.
- Gather marketing data across paid and owned channels to analyze campaign performances, understand user behaviors, and report findings.
- Assist in the ideation, development, and execution of measurement frameworks.
- Determine and implement methods to improve analytics processes.
- Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
- Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.
You have:
- 2 - 3 years of experience in the role or similar.
- Top-notch communication and collaboration skills.
- Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
- Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
- Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
- Experience with at least one data visualization platform (e.g.: Tableau, Datorama etc.).
- Experience working with statistical analysis techniques and quantitative methods.
- Familiarity with statistical programming languages, like Python or R.
- Familiarity with the function of APIs and API data calls
- Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
- A drive to keep learning and offer your team support to grow and learn.
What We Offer
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Access to online services for families and new parents
- Extensive winter holiday office closures
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:
- Strengthen opportunity for continuous learning
- Improve collaboration and team relationships.
- Increase employee engagement
This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
