Marketing Operations Specialist

Context & Impact
Lansweeper is growing fast, and our global marketing engine needs a skilled Marketing Operations Specialist to ensure consistent, high‑quality campaign execution and data accuracy.
You'll be the operational backbone of marketing - building, QA'ing, and optimizing campaigns across email, forms, and automation workflows to keep our engine running smoothly.
In your first year, your goals will focus on:

• Driving flawless campaign delivery and data integrity across Salesforce and Marketing Cloud.
• Strengthening lead routing, attribution accuracy, and nurture automation performance.
• Supporting the marketing team's ability to generate qualified pipeline and actionable insights.

Challenge
The main challenges you'll face are:

• Ensuring cross‑platform data accuracy between Salesforce, Marketing Cloud, and reporting dashboards.
• Managing multiple campaign requests and Jira tickets simultaneously without missing SLAs.
• Continuously improving workflows and QA processes for speed, scalability, and precision.

Key Responsibilities

• Build, QA, and launch emails, landing pages, and nurture programs across Marketing Cloud Growth/Next or Account Engagement (Pardot).
• Manage event lead imports and routing into Salesforce, ensuring correct campaign association, deduplication, and attribution.
• Own campaign data hygiene: maintain UTM standards, validate tracking, and run recurring audits.
• Collaborate with Campaign Managers to execute initiatives on time and within SLA.
• Monitor and resolve sync errors between Salesforce and marketing automation platforms.
• Drive process documentation: maintain naming conventions, SOPs, and QA checklists.
• Report campaign performance and propose continuous improvements.

Key Requirements
Hard skills:

• Proven experience in B2B Marketing Operations or Campaign Operations.
• Hands‑on use of Salesforce CRM (Leads, Campaigns, Reports); Salesforce Associate or Admin certification preferred.
• Experience with Marketing Cloud Growth/Next or Marketing Cloud Account Engagement (Pardot) .
• Knowledge of data management , UTM tracking , list segmentation , and lead attribution .
• Familiarity with Jira , Google Tag Manager , Google Analytics , and basic HTML/CSS for email QA.

Soft skills:

• Strong organizational and QA mindset with exceptional attention to detail.
• Excellent communication skills and ability to manage multiple stakeholders.
• Collaborative, proactive attitude focused on continuous improvement.

Our Offer

• Competitive salary aligned with industry benchmarks.
• Uncapped commission plan with high earning potential.
• Flexibility in working hours and remote work options.
• Comprehensive benefits and ongoing learning opportunities.
• High‑impact role in a global, fast‑growing SaaS organization.
• Hybrid schedule for Austin‑based candidates (at least 2 days/week on‑site).

Company Info
Lansweeper is the Technology Asset Intelligence platform that transforms raw asset data into trusted, actionable insights-spanning hardware, software, cloud, IoT, and OT.
With a single solution, organizations gain full visibility across their technology estate, empowering IT, security, operations and finance teams to make smarter, faster decisions.
We help our customers:

• Tame hybrid infrastructures
• Manage compliance risks
• Reduce complexity by delivering timely, accurate visibility and seamless integration into their ecosystems

From universal asset discovery to AI‑powered intelligence, Lansweeper delivers clarity and confidence to organizations worldwide.
Our culture is built on four values:

• One Team - united across boundaries
• We Care - customers and people at the center
• We Grow - learning, sharing, improving
• We Deliver - focusing on what truly matters

Team Info
You'll join the Marketing team , reporting to the VP Marketing , and collaborating closely with Campaign Managers, RevOps, and Sales across North America and Europe.
Team size: mid‑sized global team based in Austin.
Call to Action
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US: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws .