Senior Marketing Operations Specialist

What you will do

Reporting to our Manager of Marketing Operations, you will join our team as a Senior Marketing Operations Specialist. In this role, you will be managing, administering, and optimizing our entire MarTech stack. You will support your team and stakeholders by enabling smarter decisions through technology and data. Your work will involve managing daily marketing operations tasks, creating insightful reports, and collaborating across the business to boost marketing productivity and efficiency.

Where you will have impact

• Manage and optimize our marketing automation platforms to fit strategic needs and ensure operational excellence, data integrity, and seamless integration.
• Be part of the team that recommends, implements and integrates new MarTech tools to expand our capabilities and ensure a seamless connection with our existing systems.
• Continuously test and analyze marketing automation processes, lead management workflows, and campaigns to improve conversion rates and overall performance.
• Collaborate with cross-functional stakeholders including Marketing, Sales Operations, and Engineering to understand business requirements and align our technology stack to support their goals.
• Solve key marketing challenges by improving attribution models, lead assignment processes, data accuracy, and funnel analysis.
• Develop and maintain clear documentation for all marketing processes, providing guidance and a reference for the entire team.
• Collaborate on AI-driven Marketing Operations initiatives, shaping how AI-powered tools such as Clay, data enrichment, and automation are used within Marketing to improve scalability, accuracy, and performance.
• You will help define the 'Lighthouse way' of working by integrating AI into your role—whether it’s using AI to prioritize your sales pipeline, automate routine financial reconciliations, or extract faster insights from our commercial data to drive business growth.

About our team

The Marketing Operations team is the strategic backbone, part of the Business Operations Vertical and is the operational engine of the entire marketing department. We are the architects of the systems, processes, and data that power global growth. We partner closely with our CMO and marketing directors to turn big-picture strategy into reality, while working hand-in-hand with teams like Data Analytics and Commercial Systems. We are a team of builders and problem-solvers, focused on creating a scalable foundation for the future.

• Flexible working environment: Work from home or at one of our global offices.
• Flexible time off: Autonomy to manage your work-life balance.
• Collaborative team: High-bar, friendly, creative, and passionate colleagues.
• Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.
• Impactful work: Shape products relied on by 85,000+ users worldwide.
• Mobility options: Mobility budget or company car (based on your job category).
• Competitive compensation: Proactively maintained to value your work.
• Net allowance: to support home office related expenses.
• Vouchers: lunch vouchers & eco vouchers.
• Comprehensive health insurance: Extensive coverage for you and your dependents.
• Pension funding: Group insurance to secure your future.
• Referral bonuses: Earn rewards for bringing in new talent.

Essential

• Extensive experience in a marketing operations role.
• Solid experience with marketing automation platforms like Hubspot or Marketo.
• Good level of CRM or sales-process understanding (i.e. Lead > Opportunity conversion)
• Experience implementing and managing various MarTech tools, such as intent data platforms, spam prevention, or event management software.
• A results-driven mindset with a strong ability to analyze data to inform marketing decisions and measure ROI.
• Exceptional attention to detail, great time management, and clear communication skills.
• A collaborative team player who can also work independently and thrive in a fast-paced, service-oriented environment.
• You are an AI-curious professional who actively explores how generative AI and automation can optimize your daily workflows. You don't just follow processes; you look for ways to augment them using the latest tech tools to increase your personal impact.

We welcome

• Previous experience working in a high-growth B2B SaaS or technology company.
• Project management skills with a proven ability to see projects through to successful completion.
• Experience with content management systems like Storyblok.
• Familiarity with data visualization in BI tools like Looker and advanced analysis in Excel.

Thank you for considering growing your career with Lighthouse. We are committed to fostering a diverse and inclusive workplace that values equal opportunity for all. We welcome candidates from all backgrounds, regardless of age, gender, race, religion, sexual orientation, and disability. We actively encourage applications from individuals with disabilities and are dedicated to providing reasonable accommodations throughout the recruitment process and during employment to ensure all qualified candidates can participate fully. Our commitment to equality is not just a policy; it's part of our culture.

If you share our passion for innovation and teamwork, we invite you to join us in shaping the future of the hospitality industry. At Lighthouse, our guiding light is to be an equal opportunity employer, and we encourage individuals from all walks of life to apply.

We value the unique perspective and talents that you bring, and we're excited to see how your light can shine within our team. We can't wait to meet you and explore how we can grow and succeed together, illuminating the path towards a brighter future for the industry.