JOB SUMMARY
The Area Marketing Manager, Canada, is part of the Above Property Continent Marketing organization. Under the leadership of the Area Director of Marketing for Canada, this role provides guidance to Canadian hotels in the tactical execution of demand generation, loyalty, brand activation, media, partnerships, and public relations initiatives specific to Canada. Serves as a liaison between property marketing teams and above property marketing disciplines. Supports Canada Commercial Services priorities and goals in conjunction with Sales & Revenue Management disciplines to drive total revenue for market or customer segment needs as required. Verifies appropriate localization of material as needed and as appropriate for Canada for all property marketing communications, including Canadian French transcreation for Quebec. In coordination with corporate marketing teams, verifies Canadian hotels leverage available tools, resources, marketing programs and campaigns. Works with both managed and franchised properties in connection with US & Canada Marketing Operations, verifying consistent application of marketing strategy and access to marketing services, tools, and resources.
CANDIDATE PROFILE
Education and Experience
Required:
• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
OR
• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
Additional Experience
• Bachelor’s Degree required; advanced degree in Business or related area preferred
• Experience in brand activation, media, promotions, partnership marketing, public relations, and/or field operations/marketing required
• 2+ years in a marketing position
• Demonstrated ability to balance the interests and demands of multiple stakeholders
• Hotel property experience, or related field marketing experience preferred
• Fluency of French desired
CORE WORK ACTIVITIES
The following are specific responsibilities and contributions critical to the successful performance of the position:
• Works closely with property marketing teams and provides guidance to verify business targets and key MI/continent and commercial strategies are appropriately represented in property marketing plans, verifying best practices are followed.
• Serves as the liaison between the Area Director of Marketing and Property Marketers to verify activation of commercial goals and brand voice across consumer touchpoints and communication of marketing campaigns from corporate initiatives is shared across different teams.
• Coordinates Canada promotions, including loyalty, demand generation offers and partnerships, and communicates activation to property marketers.
• Supports Canada Public Relations initiatives as determined by the Area Director of Marketing, Above Property Marketing Organization and Continent Marketing Teams.
• Audits property plans for cross-regional promotions to verify their inclusion in property marketing plans consistent with property goals and provides guidance to property marketing teams.
• Audits property-marketing plans at managed properties to verify all appropriate tools/strategies are activated.
• Develops, communicates, and coordinates marketing materials for property marketing teams as needed.
• Collects and shares best practices for plans and campaigns.
• Supports relationships with Canada OFS, Canada Commercial Services and key US & Canada Continent Marketing teams, keeps up-to-date on last trends and maintains communication channels between Canada hotels and these groups.
• Guides and mentors property marketing managers.
• Oversees translation services for key websites and social media sites, including demand generation offers and partnerships activation, and verifies Canadian French language is consistent with brand voice.
• Helps manage the Canada portion of Field Marketing budget, as determined by the Area Director of Marketing, Canada.
• Maintains Canada promotional calendar and coordinates/communicates critical dates as necessary.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Notification to Applicants: Canada Regional Office takes seriously its obligations under provincial human rights and accessibility legislation (such as the Accessibility for Ontarians with Disabilities Act, 2005, the Accessibility for Manitobans Act, and Nova Scotia Accessibility Act). We are happy to provide accommodations to job applicants needing assistance. If you require an accommodation in relation to this job posting, our online application or an interview, please call 905-366-5227 or email [email protected] and a member of our Human Resources team will respond to your request. Please note that this phone number and email are only for those individuals who would like to request an accessibility accommodation as part of the recruiting process.
This posting is for an existing vacancy.
