Marketing Manager

About the Role:

Reporting to the Vice President & General Manager, the Marketing Manager is responsible for leading and executing marketing initiatives across Canada with a strong focus on lead generation, digital marketing, and customer acquisition. This role will oversee marketing campaigns, website performance, digital advertising, email marketing, SEO, and agency relationships to support business growth and generate qualified leads. The Marketing Manager will work closely with Sales, Operations, Customer Care, and leadership teams to ensure marketing efforts align with business objectives and deliver measurable results.

The ideal candidate is a strategic thinker who is also comfortable rolling up their sleeves and managing day-to-day marketing activities in a fast-paced B2B environment.

Key Responsibilities:

Develop and execute marketing strategies that support lead generation, customer acquisition, and revenue growth across Canada.
Manage and optimize digital marketing channels, including paid search, paid social, email marketing, SEO, and website performance.
Monitor and analyze marketing performance metrics, including lead volume, lead quality, conversion rates, and return on investment (ROI)
Use data and analytics to identify trends, improve campaign effectiveness, and recommend opportunities for growth
Manage relationships with external marketing agencies, vendors, and partners to ensure projects are delivered on time and within budget.
Maintain and utilize CRM and reporting systems (Salesforce preferred) to track marketing performance and campaign results
Coordinate marketing projects, promotions, events, and customer-facing initiatives that enhance brand awareness and customer engagement.
Ensure brand consistency across all marketing channels and communications.
Collaborate with cross-functional teams to support business priorities and growth objectives.

Qualifications & Skills:

Bachelor’s degree in marketing, Business,Communications, or a related field.
Minimum 5 years of experience in marketing,preferably in a B2B environment.
Bilingual in English and French preferred.
Proven experience managing external marketing agencies and vendors while driving accountability to measurable outcomes.
Strong knowledge of digital marketing, including paid advertising, SEO, website optimization, email marketing, and social media.
Experience using CRM platforms and marketing analytics tools; Salesforce experience is considered an asset.
Strong analytical and problem-solving skills, with the ability to interpret data and make recommendations.
Understanding of the B2B customer journey and lead generation best practices.
Excellent project management, organizational, and communication skills.
Self-motivated, adaptable, and able to manage multiple priorities in a fast-paced environment.
Ability to balance strategic planning with hands-on execution.

Why Join Us:

• Join a fast-growing, innovative company with a trusted reputation and a loyal, expanding customer base.
• Collaborate with a supportive leadership team and passionate cross-functional partners committed to your success.
• Thrive in a hybrid work environment that promotes flexibility and work-life balance.

Additional Information:

Applicants must be legally authorized to work permanently in the country of posting
Final candidate must successfully complete a criminal background check