Marketing Manager - Watches and Fine Jewellery Division
Location: Toronto, Ontario CHANEL
Reports to: Watches and Fine Jewellery Director
Contract: 1-year Temporary Position, Full-time
Your role @Chanel:
As a client-focused, exceptionally collaborative manager with a strong sense of ownership, flexibility, and people-first mindset, you will help drive the rapidly expanding business within the WATCHES and FINE JEWELLERY (WFJ) DIVISION at CHANEL. As a primary intention, you will be the MARKETING LEAD with KPIs around Product Management, Marketing Strategy and implementation, Events Management, Inter-divisional Collaboration (Fashion, PR, F&B, Media), and Client Experience oversight to drive overall WFJ Divisional Performance.
What impact you can create at Chanel:
• You will bring your knowledge and expertise to manage to bring W&FJ to life at retail and continuously uplift the client experience. This will be achieved with Marketing Strategy oversight (including events and divisional activations), Client Engagement and Development, budget management all while being exceptionally collaborative cross-functionally with the other divisions and stakeholders.
Marketing Strategy
• Ensure all client and marketing activities are in line with brand image and local business needs and synergized across all touch points:
o CORE PRODUCT business: Precious Jewellery (Coco Crush, N5) and Watches (J12, Premiere) + other lines as determined by global guidelines
o ALL PRODUCT LAUNCHES
o EVENTS, ACTIVATIONS/PODIUM programming (full WFJ oversight, in partnership with Fashion Events Coordinator)
• Ultimate responsibility for VM, and product presentation while managing stock with the
Operations manager
• Supplement National WFJ program with targeted initiatives created through close collaboration and needs understanding of each retail outlet (9 POS in Canada)
• Outline and update all divisional marketing initiatives through a singular calendar
o Ensure respect of all on-counter dates, embargo information
• Work hand-in-hand with High-End Business Manager to ensure total cohesion between Core and High-End business activities.
• Create launch packages and communication to cascade to retail/wholesale team
o Maximize engagement within WFJ Teams Support Group
• Create campaign recaps after every major launch/event/initiative
• Responsible for budget management + PO approval process + supplier management
KPIs: Launches, core business, and events performance, Communication cadence and quality, collaboration with Boutique Management on tailor-made initiatives
Product Management
• Manage all product orchestration (campaign tools, marketing calendar, alignment of VM)
• Foster regular communication of marketing and client insights topics with cross-functional teams and other divisions to ensure clear understanding, alignment of objectives, and prioritize the client experience.
• Work closely with the Operations manager to ensure optimal stock levels
• Monitor and assess key lines to ensure consistent growth (and action plans if needed including incentives)
• Understand market trends and product opportunities within the catalog to help impact launch item forecasts
• Liaise directly with Advisors and Boutique Management on product knowledge gaps and work with Head of High End business and UK Regional teams to deliver useful training content to address
KPIs: Campaign orchestration success, FA knowledge and comfort with product, Incentive performance
Client Engagement and Development
• Support WFJ Director in defining the annual client strategy, guidelines, action plan and implementation to drive local business objectives in sync with the global vision.
• Strategize, create and drive a client targeting plan leveraging on 1-1 and 1-many client tools to support collection orchestrations and event activations and working closely with communications and two other divisions to align
• Manage start to finish all CRM campaigns online and offline
o Confirm needs for all CRM campaigns (targeting, assets, deduplication, planning) to brief third-party vendors
o Align locally with other divisions on the CRM calendar, with a one-house approach
o Ensure seamless execution of CRM campaigns according to approved requirements.
• Ensure client data is kept confidential, safe, private and managed in line with Canadian laws
• Close collaboration with High End Business Manager on VIC client treatments and experiences
• Oversight of all WFJ Wholesale digital initiatives including site updates
KPIs: Communication aligned to global calendar, client purchase metrics, CRM program performance indicators
Inter-Divisional Collaboration
• Work closely with Fashion VM to ensure alignment of product messaging with Marketing calendar and initiatives
o Planning + forecasting of Fashion + WFJ tools, logistical management, and out-of-Boutique animations
• Close communication and partnership with all Fashion HQ leadership (Retail, Merchandising, Operations, CRM)
• Regular presence and interaction with FA’s, WFJ Sales Specialist in each retail POS for and relationship building, needs assessments, programming adaption, operational improvement
• Partner with Finance and Accounting on marketing budget alignment, pricing validation, wholesale invoicing,
• Liaise with PR to coordinate press rack purchases, press sample loans, photo shoots etc.
• Collaborate with Media director to propose initiatives and program aligning with Marketing calendar
KPIs: Boutique-level engagement and involvement, Engagement and connection to other team members, pricing/invoicing accuracy
In addition, will also work to help CHANEL gain market share through:
• Conducting competitive analysis and reporting of the marketplace to understand trends, pricing, distribution strategies within the industry
• Regular business analysis and reporting on launch/core performance, sales by line/door, and other KPI and performance indicators
• Presentation preparation and reporting to management on a regular basis
What you will bring to the role:
• Preferably University graduate
• Min. 5 years’ working experience, preferably in Marketing, CRM, Luxury
• Experience in Excel data management, PowerPoint expertise is a plus
• Strong analytical skills: able to draw sound conclusions from data and generate relevant action plans
• Team player who can engage, communicate and influence people: strong interpersonal skills are critical
• Self-starter and highly self-motivated, meticulous and attention to detail
• Creative and able to think out of the box, open to changes, keen interest in learning and a strong sense of curiosity
• Strong organization skills: able to think structurally, logically and systematically
You are energized by:
• Developing, recommending, and executing policies and strategies for all marketing activities
• Retail luxury landscape & culture
What you would gain from this experience:
• The opportunity to be part of exciting Marketing projects & activities at CHANEL.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
CHANEL CANADA ULC. welcomes all applicants for this position. We are committed to fair and accessible employment practices. Accommodations are available upon request for candidates with disabilities throughout the recruitment process
