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Marketing Manager
About This Opportunity
Join JLL as Marketing Manager for Mapleview Shopping Centre, where you'll lead comprehensive marketing initiatives for one of Canada's premier outlet destinations. This position offers the unique opportunity to make an immediate impact while driving strategic marketing efforts that directly influence property performance and tenant success. This is a full-time on-site position requiring standard business hours Monday through Friday, with flexibility to work occasional evenings and weekends for events and campaign launches
What You'll Do
Strategic Marketing Leadership
- Develop and execute an annual marketing plan that is aligned with the property’s strategic goals
- Create, monitor, and optimize marketing budget with monthly monitoring and reforecasting to ensure year-end projections are met
- Analyze sales data, market trends, and consumer insights to inform strategic decision-making and leasing efforts
Public Relations & Media Management
- Build and maintain strategic relationships with local media contacts and community partners
- Execute media buying strategies and manage vendor relationships for consistent brand messaging
- Develop press releases and coordinate media events to support property initiatives and special campaigns
Campaign Development & Execution
- Manage comprehensive digital marketing programs including social media, mobile marketing, and web presence
- Design and execute comprehensive seasonal campaigns, holiday promotions, and signature shopping events from conception through completion, including timeline development, resource allocation, and cross-channel coordination to drive targeted foot traffic and measurable sales increases
- Develop integrated marketing strategies that leverage multiple touchpoints including email marketing, social media, digital advertising, outdoor signage, radio partnerships, and in-center activations while ensuring brand consistency across all customer communications
- Create and implement data-driven campaign optimization processes, including audience segmentation, performance benchmarking, and real-time adjustments to maximize ROI and campaign effectiveness + track and analyze campaign performance metrics including foot traffic patterns, conversion rates, social engagement, digital analytics, and sales attribution to inform strategic decision-making and optimize future initiatives
- Assist with creation of professional sales materials and marketing collateral to support leasing initiatives
Tenant Relations & Community Partnerships
- Build strategic relationships with key retail partners to develop co-marketing opportunities and drive individual store performance
- Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications, sales promotions and visual merchandising.
- Facilitate new tenant onboarding processes including marketing integration and partnership opportunity identification
- Monitor tenant sales performance through monthly reporting analysis and provide strategic recommendations to enhance individual retailer success
- Collaborate with Specialty Leasing to identify and implement ancillary revenue streams
- Cultivate community partnerships and represent the centre at local events and networking opportunities
What We're Looking For
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3-5 years of marketing experience in retail, shopping centers, or related consumer-facing industries
- Demonstrated budget management experience with fiscal responsibility and financial tracking
- Strong analytical skills with ability to interpret sales data, market research, and performance metrics
- Exceptional written and verbal communication skills for stakeholder engagement and content creation
- Event planning and project management experience with ability to manage multiple campaigns simultaneously
- Proficiency in digital marketing platforms, social media management tools, website content management systems, and Microsoft Office Suite
Preferred Qualifications
- Direct shopping center or retail property marketing experience
- Sales negotiation experience and relationship-building in retail environments
- Advanced proficiency in digital marketing platforms, analytics tools, and marketing automation systems
- Experience with media relations, press release writing, and public relations initiatives
- Knowledge of co-marketing strategies and tenant partnership program development
Estimated compensation for this position:
This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.
Location:
On-site –Burlington, ONOpening Type:
ReplacementIf this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!
At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.
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Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [email protected]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.
