Marketing Manager, Industrial

Key Responsibilities

Marketing Strategy, Planning & Communication
Work closely with Senior Director, Industrial Marketing to develop, activate, and execute the annual Industrial Marketing Strategy and Communications Plan using an OGST (Objectives, Goals, Strategies, Tactics) framework.

Develop and manage annual and quarterly project‑specific marketing budgets aligned with campaign objectives, business forecasts, and ROI expectations.

Lead the execution of industrial marketing and communications initiatives, including regional and national advertising campaigns, press releases, and media opportunities specific to Beedie Ontario operations.

Support content creation for Beedie’s social media channels (Facebook, Instagram, Twitter, LinkedIn) in collaboration with a third‑party social media consultant.

Oversee email marketing campaigns through Beedie’s CRM and email marketing platforms.

Create and manage the design and implementation of effective marketing toolkits, brochures, swag, etc. for the Beedie Ontario Industrial team to utilize.

Manage the creation and distribution of email marketing campaigns through Beedie’s internal CRM and Email Marketing software.

Manage the evolution and maintenance of the Industrial segment of Beedie’s Corporate website

Track and advocate for emerging market trends, platforms, technologies, and marketing tools relevant to industrial real estate.

Project Marketing & Sales Execution

Oversee end‑to‑end project marketing execution across the full sales and leasing lifecycle—from early‑stage strategy development and budgeting through project naming, brand development, collateral creation, campaign activation, and marketing close‑out.

Manage Beedie’s project listing teams to ensure all external‑facing marketing campaigns and materials meet an industry‑leading standard

Create and manage marketing toolkits, brochures, signage, swag, and related materials to support the Ontario Industrial team.

Lead the execution of Beedie Industrial events and roadshows across Ontario.

Brand Guardianship

Champion the Beedie brand by ensuring consistency of messaging, visual identity, and quality across all marketing initiatives.

Ensure all marketing collateral and activities adhere to Beedie’s brand guidelines and positioning.

Identify and act on opportunities to grow brand awareness and audience reach through external communications and strategic storytelling.

Leadership & Collaboration

Act as a marketing leader through influence and example, fostering a culture of collaboration, accountability, and excellence.

Provide mentorship and guidance to marketing team members and cross‑functional partners, supporting professional growth and engagement.

Work with the Senior Director, Industrial Marketing to conduct regular audits of communications strategies, messaging, and tactics to ensure alignment with divisional and corporate objectives.

Advocate for and facilitate the sharing of best marketing practices across all offices and teams.

 

Note: This role does not currently include direct reports but carries significant cross‑functional leadership and influence.

Desired Skills and Experience

• Highly creative with a strong passion for design & brand development
• Strong understanding of product positioning, market strategy, and industrial real estate marketing
• Self‑motivated, proactive, and highly organized, with excellent attention to detail
• Proven ability to thrive in a fast-paced, highly collaborative environment
• Excellent communication skills, including verbal, written, and visual, with strong grammar and proofreading ability
• Post-secondary education in marketing, communications, public relations, or a related field
• Minimum of 5 years of experience in a marketing management capacity
• Willingness to travel 
• Advanced computer skills, including proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office
 

Please include a portfolio showcasing recent campaigns you have designed and managed.