The PR & Events Manager will lead events and PR strategies, manage external PR agencies, and ensure brand consistency while monitoring KPIs to refine marketing activities.
We’re looking for a PR & Events Manager to own the execution of all events, webinars, and thought leadership opportunities. This role blends strong project management with creative brand storytelling, ensuring every event and PR moment reinforces our reputation and drives awareness.
ESSENTIAL RESPONSIBILITIES & DUTIES:
- Develop the annual event and webinar strategy, owning all planning, scheduling, logistics, staffing, promotion, and post-event execution.
- Partner with marketing leadership and the Industry Principal to shape topics, secure speakers, build content flow, and drive promotional plans and reporting to deliver high engagement and a consistent brand experience.
- Act as the primary liaison to the external PR agency—managing announcements, media outreach, briefing materials, approvals, and message alignment with company strategy. Oversee speaking opportunities, award submissions, contributed articles, and industry participation, coordinating prep and timing with executives and SMEs.
- Collaborate with Marketing, Product, HR, and Executive Leadership to ensure events and PR initiatives support business goals and present a unified brand presence.
- Support internal communications in partnership with HR, ensuring employees receive clear, timely, and aligned updates on company initiatives, events, and priorities.
- Monitor KPIs across events, webinars, and PR activities, using insights to refine strategies and accelerate growth.
REQUIREMENTS:
- Understanding of the residential real estate market and technology.
- Strong project management skills and the ability to juggle multiple fast-moving priorities
- Experience working with PR agencies
- Excellent writing, communication, and organizational skills
- Comfort working with executives and subject-matter experts
- A proactive mindset with a focus on execution and results
- Experience in B2B SaaS and/or real estate technology is a plus
QUALIFICATIONS:
- EDUCATION: Bachelor’s degree in marketing, communications, or a related field.
- EXPERIENCE: 3+ years in PR, brand, event management, or integrated marketing roles
Top Skills
B2B Saas
Pr Agencies
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