Marketing Manager, Digital Experience & Media | Markham, Ontario, Canada

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

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About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech 

We are searching for the best talent for a Marketing Manager, Digital Experience & Media to join our J&J Vision team.  This position is based in Markham, Ontario, Canada. 

Purpose:

The Marketing Manager, Digital Experience & Media is responsible for accelerating demand generation and deepening engagement with both patients and Eye Care Professionals (ECPs) through best‑in‑class digital marketing experiences for the ACUVUE® contact lens portfolio. This role leads the strategy and execution of consumer media (paid digital marketing, no traditional media), CRM engagement (email marketing), and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey, while ensuring brand consistency across key digital touchpoints.

As a key brand leader, the position supports ACUVUE® brand management by translating brand strategy into high-performing digital programs, shaping channel and content strategy for consumer and healthcare professional (HCP) websites, and optimizing campaigns through analytics and continuous test‑and‑learn. The role also leverages voice‑of‑customer inputs to improve the ACUVUE® experience and better understand evolving patient and eye care professional (ECP) needs, partnering cross‑functionally to deliver cohesive, compliant, and measurable digital activation aligned to business and brand objectives.

You will be responsible for:

• Own consumer paid media to drive awareness, consideration, and conversion.
• Lead CRM/email lifecycle strategy for patients and ECPs to drive engagement and retention.
• Own website content strategy and execution (consumer + HCP), improving SEO, traffic, engagement, and conversion; route content through the internal copy review/approval workflow prior to publish.
• Serve as brand owner for assigned ACUVUE® sub‑brands: portfolio strategy, positioning/messaging, lifecycle, and go‑to‑market integration across media, CRM, and digital touchpoints.
• Drive optimization via analytics, KPI dashboards, and test‑and‑learn.
• Lead voice of customer (VoC) programs (patient + ECP) and translate insights into digital experience improvements.
• Partner cross‑functionally to deliver compliant, measurable digital activation aligned to business goals.
• Manage agencies/partners to ensure on‑time, on‑brand execution across media, CRM, and web.
• Embed Johnson & Johnson’s Credo in decision‑making.

Qualifications

• A bachelor’s degree is required.
• Minimum 6 years of progressive experience in digital marketing.
• Hands-on expertise in performance-driven paid digital media (planning, optimization, and measurement against clear KPIs).
• Strong CRM / email lifecycle marketing experience (journey design, optimization, and engagement/retention focus for target audiences).
• Experience owning website content strategy and conversion-focused optimization.
• Proven analytics capability: building/using KPI dashboards, applying insights, and running continuous test‑and‑learn to improve performance.
• Strong cross-functional influence and relationship-building skills, including effective agency/partner management and comfort operating in ambiguity/complexity.
• Experience in Healthcare marketing is a plus.

• Adept at building effective relationships across internal and external partners, collaboration and experience in building strong communication.
• Master complexity and thrive in uncertain/ambiguous circumstances is required.
• Up to 20% business travel may be required.

AI Usage Disclosure

The Company uses Artificial Intelligence in its assessment of applicants.

Vacancy Disclosure​

This job posting is for an existing position.

Accessibility for Ontarians with Disabilities Act

As guided by Our Credo  Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

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