Marketing Manager, Own Brand

At Wolseley Canada, our leading-edge is the knowledge and insight found in every corner of our organization. Here, you’ll build strong relationships and support critical industries that touch the lives of Canadians. Every day, we show up with intention and pride; in ourselves, our associates, and our customers. You’ll have a solid foundation to try new things, uncover new possibilities, challenge yourself, and grow your career. Does this sound like somewhere you’d like to be?

Wolseley Canada is the leading wholesale distributor of plumbing, HVAC/R, waterworks and industrial products in the country and working here means, a network of possibilities, a place you are valued and a higher standard.

Join the Pros!

Marketing Manager, Own Brand

We are seeking a strategic and results-driven Marketing Manager to lead strategy and execution for a portfolio of 2,000+ proprietary products. With a clear mandate to accelerate Own Brand penetration and strengthen revenue and margin performance, this role translates brand strategy and market insights into integrated, high-impact marketing programs.Reporting to the Director, Marketing, this position combines portfolio strategy, omnichannel execution, and performance-driven optimization. Success will be measured by increased product adoption, improved commercial results, and disciplined delivery against defined growth targets.

What’s in it for you?

• Comprehensive benefits with premiums fully paid for by the company for the “Core” package starting the first day of employment.

• Career development and training opportunities

• Life insurance, disability and wellness program

• Retirement savings programs including RRSP and DC pension with up to 5.25% employer contribution

• Paid vacation and sick time and day off on your birthday!

• Bonus programs that include annual performance and profit sharing

• Employee discounts on top brands of plumbing and HVAC/R products

• Education reimbursement for employees

• Employee referral program

• Safety shoe reimbursement
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​What you will do:

Own Brand Growth & Portfolio Strategy

• Develop and execute omnichannel marketing strategies that increase Own Brand penetration and competitive positioning.

• Translate sales, margin, customer, and competitive data into clear marketing priorities.

• Align brand positioning and messaging with pricing strategy and category objectives.

• Plan and execute launch activities for new products, including messaging, channel activation, and sales enablement support.

• Partner with Category Management and Sales to ensure marketing investments align with business targets.

• Establish and maintain clear brand positioning and messaging frameworks to ensure consistency across all channels.

​Go-to-Market Leadership & Execution

• Lead integrated marketing plans across digital and offline channels for launches, promotions, and seasonal initiatives.

• Own end-to-end project management, including scope definition, timelines, budgets, and cross-functional coordination.

• Manage third-party agencies and external partners, ensuring clarity of brief, quality output, budget control, and performance accountability.

• Collaborate cross-functionally with Creative, Digital, Category Management, Sales, and Operations to ensure aligned and timely execution.

• Manage marketing budgets, forecast spend, and ensure disciplined allocation aligned to growth priorities.
   

​Analytics, Performance & Optimization

• Establish KPIs aligned to penetration, revenue contribution, margin performance, engagement, and adoption.

• Use CRM, web analytics, campaign data, and sales reporting to evaluate effectiveness and inform decisions.

• Deliver structured performance reporting and actionable insights to leadership.

• Continuously refine programs to improve ROI and overall marketing effectiveness.

• Strengthen reporting and planning processes to improve visibility and execution discipline.
   

What You Bring

• Bachelor’s degree in marketing, Business, or related field.

• 7+ years of experience in brand, product, or private label marketing.

• Experience leading omnichannel initiatives across web, email, content, in-branch collateral, merchandising, and sales enablement.

• Demonstrated success improving category performance, product adoption, and revenue growth.

• Strong analytical capability with experience using sales, margin, and marketing data to guide strategy and optimize performance.

• Experience managing complex marketing initiatives from planning through execution.

• Proven experience managing third-party agencies and external partners.

• Experience in B2B or distribution environments preferred.

• Strong project management and stakeholder leadership skills, with the ability to balance strategy and execution.

Each resume submitted gets individually reviewed by our team and retained for 24 months if other new and exciting opportunities arise that match your skills and qualifications. 
 

Please note: This position requires the result of a satisfactory criminal record check.  A record under the Criminal Code and/or other federal offence record(s) does not automatically mean you will be ineligible for the position.

Vacancy Status: Existing position

Base salary range: $80,000- $90,000
Total posting range is $80,000- 103,000 (inclusive of salary + Bonus)
 

Please note: The total compensation range posted for this role represents the total compensation opportunity, which may include base wage, bonuses, commissions, and/or other monetary components, if applicable.  Placement in the range will be based on factors such as market conditions, internal equity, candidate experience, skills and qualifications relevant to the role.