Marketing Director

General Information 

Job Title: Marketing Director 

Location: Toronto, ON (Hybrid) 

Job Type: Full-Time 

Reporting Line: Chief Revenue Officer (CRO) / Chief Strategy Officer 

Salary Range:

• Base: $150k–$170k CAD per year

• Bonus: 15-20%

• Total Compensation (w/bonus + Equity): $170 - $205 CAD per year (negotiable)

About Fulfillment IQ (FIQ): 

 
Fulfillment IQ is a supply chain engineering and transformation company that helps brands, retailers, and 3PLs design, build, and scale high-performance logistics operations. 

We work at the intersection of strategy, operations, and technology where we solve complex, real-world problems across warehouse design, automation, order management, transportation, and end-to-end supply chain execution. 

Our teams combine deep domain expertise with strong technical capability, delivering outcomes through consulting, systems implementation, and proprietary platforms that accelerate time-to-value and reduce delivery risk. 

If you enjoy working in complex environments, partnering closely with clients, and seeing your work make a tangible impact on how global commerce moves, this is the place where your skills and judgment truly come to life. 

Role Overview: 

The Marketing Director is accountable for building and leading Fulfillment IQ’s revenue-aligned marketing function. 

This role owns the full marketing strategy across demand generation, positioning, messaging architecture, and revenue contribution. The Marketing Director is responsible for translating company strategy into a scalable marketing engine that drives predictable pipeline, strengthens market authority, and directly supports enterprise sales growth. 

This is a leadership role, not just a campaign execution role. The Director sets direction, defines standards, builds capability, and ensures marketing operates as a strategic revenue partner to Sales and Partnerships. 

Mandate: 

• Define and lead FIQ’s marketing strategy aligned to revenue and company growth targets 

• Own pipeline generation targets and marketing-attributed revenue contribution 

• Build scalable demand generation systems and performance infrastructure 

• Lead positioning and messaging for complex supply chain and enterprise transformation offerings 

• Establish marketing as a core strategic lever within the GTM organization 

Must Have: 

• 8–12 years in B2B marketing leadership roles 

• Experience leading marketing strategy in enterprise or services-led GTM environments 

• Demonstrated accountability for pipeline and revenue contribution 

• Experience managing budget and influencing executive-level decisions 

• Strong strategic thinking and structured problem-solving capability 

• Experience building or scaling marketing teams 

• Supply chain, logistics, or complex operations experience strongly preferred 

Key Responsibilities: 

Marketing Strategy & Revenue Architecture 

• Develop annual and quarterly marketing strategy aligned to revenue targets 

• Translate corporate strategy into structured marketing programs 

• Define target segments, value propositions, and growth priorities 

• Own the marketing contribution to revenue forecast 

Demand Engine & Funnel Governance 

• Architect the full funnel from awareness to opportunity 

• Establish scoring frameworks, attribution models, and pipeline reporting standards 

• Identify structural conversion gaps and drive cross-functional correction 

• Set performance targets across funnel stages 

Sales & Executive Alignment 

• Operate as strategic marketing partner to CRO / CSO and Sales Leadership 

• Participate in revenue planning and pipeline review discussions 

• Ensure tight integration between campaign strategy and enterprise deal motion 

• Establish clear feedback loops with Sales 

Team & Capability Leadership 

• Build and mentor the marketing function  

• Define operating rhythm, standards, and accountability metrics 

• Elevate marketing maturity from tactical execution to strategic revenue partner 

• Manage budget allocation and performance ROI 

Market Authority & Brand Positioning 

• Shape FIQ’s positioning in supply chain engineering and transformation 

• Ensure thought leadership reinforces enterprise credibility 

• Guide content architecture and narrative consistency 

• Oversee owned channels and strategic visibility efforts 

• Create clear product, service, employee and candidate value propositions 

What Success Looks Like in the First 90 Days: 

30 Days

• Audit marketing performance, funnel, ICP alignment 

• Align with CRO on revenue targets and expectations 

• Establish reporting clarity 

60 Days 

• Launch structured demand strategy aligned to revenue goals 

• Introduce performance governance and dashboard standards 

• Create the 2026 – 2027 marketing calendar for FIQ 

90 Days 

• Demonstrate measurable pipeline impact 

• Establish marketing as structured, revenue-aligned growth engine 

• Present scalable 12-month marketing roadmap 

Key Performance Indicators (KPIs): 

• Marketing-attributed and influenced revenue 

• Qualified pipeline coverage ratio vs revenue targets 

• Funnel conversion improvements (MQL → SQL → Opportunity → Closed Won) 

• Cost of pipeline / Cost per opportunity 

• Sales leadership satisfaction 

• Marketing ROI at program and portfolio level 

Why You’ll Love Working Here: 

At Fulfillment IQ, we don’t just build supply chain solutions, we build long-term careers. 

We believe in giving our people real ownership, real influence, and meaningful responsibility. Whether you’re leading a client relationship, shaping a solution, or building internal capability, your decisions have visible impact. 

We operate with a high-trust, high-standards culture that values clear thinking, collaboration, and accountability without unnecessary hierarchy or bureaucracy. 

Here’s what makes Fulfillment IQ a rewarding place to work: 

Work That Matters 
You’ll help solve real operational challenges that directly impact global commerce, customer experience, and supply chain performance. 

Career Growth That Matters 
We invest in mentorship, leadership development, and continuous learning — supporting both vertical growth and long-term career progression. 

Flexibility to Thrive 
We support remote and hybrid work models, flexible schedules, and trust our teams to manage their time responsibly. 

We Celebrate Impact 
From project wins to personal milestones, we recognize contribution, celebrate progress, and value consistency over heroics. 

A Collaborative Culture 
You’ll work alongside experienced consultants, engineers, product leaders, and commercial professionals who value ownership, transparency, and high standards. 

Perks you’ll appreciate: 

Health & Wellness 

• Comprehensive health and dental coverage for you and your family (region-specific plans) 

• Employee wellness programs where applicable 

Time Off 

• Competitive paid time off (PTO), sick leave, and public holidays 

• Flexible leave policies that respect local labor standards 

Retirement & Financial Security 

• Retirement savings programs and employer contributions 

• Region-specific plans (401(k) in the U.S., CPP and supplementary plans in Canada) 

Professional Growth 

• Dedicated learning and development budget 

• Support for skills development, leadership growth, and career progression 

Flexible Work 

• Remote and hybrid work options 

• Flexible working hours aligned to role and client needs 

Additional Perks 

• Equipment and workstation allowances 

• Internet and business travel reimbursements 

• Employee stock options (ESOP), where applicable 

• Team events, meetups, and company offsites 

Life at Fulfillment IQ: 

Fulfillment IQ is a people-first company built in trust, collaboration, and ownership. We are proud to be an equal opportunity employer and are committed to building a diverse, inclusive, and high-performing workplace. 

Learn More About Us: 

Website: fulfillmentiq.com 
LinkedIn: Fulfillment IQ 
Spotify: eCom Logistics Podcast Spotify 
YouTube: eCom Logistics Podcast YouTube