Marketing Coordinator

Company Description

Informa Connect:

We are part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers with the information and people that empower them to know more, do more, and be more. No other company in the world helps more people share professional knowledge or make business connections.

Each year, we run around 800 events, create digital platforms centered on engaging news and information content, and operate professional development programs for individuals and businesses.

FAN EXPO HQ

FAN EXPO HQ is the largest pop-culture event producer in the world. Our mission is to deliver the ultimate fan experience through our growing portfolio of events, which includes MEGACON Orlando, FAN EXPO Dallas, FAN EXPO Boston, FAN EXPO Denver, FAN EXPO San Francisco, FAN EXPO Canada, Calgary Comics & Entertainment Expo, FAN EXPO Vancouver, and more.

FAN EXPO HQ is a division of Informa, the world’s leading events company, and together we create opportunities for fans to explore and celebrate all things pop-culture, through operational excellence, fandom expertise, and out-of-this-world content.

Ready to embark on a new and exciting adventure? Read on.

The Marketing Coordinator will be responsible for executing marketing campaigns to grow and engage our audiences by developing and delivering a wide range marketing activity. The Marketing Coordinator also cultivates community engagement, oversees localized content calendars, and generates web traffic to drive ticket sale conversions. 

Job Description

Key Responsibilities

• Support Marketing Manager with strategy to build brand awareness and consideration, and drive the acquisition of new audiences
• Contribute to the development of content creation for email newsletter, social media calendars and marketing campaigns
• Assist with the creation of e-newsletters using our email marketing tool – Adestra
• Build and execute prospect and customer engagement e-mail marketing activities
• Manage day to day social platforms on Sprinklr; contribute to the social media strategy, execute all planned social posts, and manage community across all platforms
• Assist with website updates via Core tool (ongoing updates and uploads)

• Assist with advertising buy planning, outreach and execution

• Work with external agencies and partners to develop campaign creative for our market’s ad buys
• Assist with ensuring that all market-facing materials are on brand by partnering with Creative team as well as contributing to social media asset creation
• Manage relationships with Fan Meetups Ambassadors
• Provide weekly and monthly reporting on marketing campaigns and social engagement to key stakeholders
• Develop influencer relationships in key markets
• Execute contests to contribute to the growth of the brand
• Stay up to date on the latest industry trends and make recommendations on what can be improved

Knowledge & Skills

• Understanding of the broad marketing/communications mix
• Knowledge of Digital marketing, Social Marketing, Content marketing, E-mail marketing
• CMS and Email Marketing tool experience
• A strong communicator, both verbal and written – comfortable publishing content
• Strong time management and planning skills; able to balance the demand of multiple projects, and priorities
• Analytical & problem-solving capability
• Strong writing and editing skills for digital/social channels
• Graphic design and video editing skills considered an asset
• Ability to produce detailed work of a high quality
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility
• Interest in social media trends and best practices

Qualifications

• Community management background / driving organic social media engagement
• Content development experience for social media calendars and newsletters
• Influencer Partnership Experience and strong relationship management including ability to nurture relationships with community members as well as collaborate across teams internally
• Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
• Prior experience of managing project activity, ability to prioritize and manage time efficiently
• Previous experience or training with CORE, Adestra/Eloqua, Google Analytics, Spinklr preferred
• Experience with promoting events and digital activities that generate engagement

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: Colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: A welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks.
• Broader impact: Take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Comprehensive time off package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday, and up to 4 paid volunteering days.
• Work from almost anywhere for up to 4 weeks per calendar year.
• Competitive benefits, including Share Match program.
• Strong wellbeing support: Through EAP assistance, mental health first aiders, free access to a wellness app, and more.
• Recognition for great work: With global awards and kudos programs.
• International collaboration: As an international company, the chance to collaborate with teams around the world.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, provincial or municipal law.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.