Marketing Campaign Manager

About Us

Let’s go on an adventure together!  

Hey there, we’re G Adventures. We’re one of the world’s leading small group travel companies, and we’ve always believed that travel isn’t just about where you go — it’s about how it changes you.

For the last 35 years, we’ve set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. And not to mention, as few selfie sticks as possible. Just real humans, travelling your heart out across the world with open minds and a non-stop desire to make our planet better, simply by exploring it. 

At G Adventures, our DNA (or GNA, if you will) is built on belonging — where bringing your authentic self to work every day isn’t just accepted, it’s downright celebrated. For our office crew — you wanna rock a t-shirt with your dog’s face on it? We say go for it. For our Chief Experience Officers —  you wanna hit the road and call some of the most epic places on Earth your home office? We love that — and we’ve got you. Wanna spend your days with people you genuinely like? Us too — and we’re pretty sure you’ll fit right in, wherever that is. 

Now about that career of yours — this is the kind of place where you can spread your wings and truly grow into your role. The best part? You get to do it all alongside a passionate, freakishly talented, one-of-a-kind bunch excited to produce top-notch work and spread a ridiculous amount of goodness at the same time. 

Feel like this could be the right fit? We think so too, and we’re already way too excited to meet you.

As the Marketing Campaign Manager, you will be at the center of G Adventures’ global marketing engine—bringing integrated campaigns to life across multiple markets and channels. You’ll partner with regional & global marketing teams plus creative, digital, CRM, content and commercial teams to translate strategic priorities into impactful campaigns that inspire travellers and drive measurable results. You’ll be responsible for leading the project management and creative team resourcing of marketing initiatives.

This is a 18-20 month limited term position to cover a leave of absence.  The role is hybrid with 3 days per week required in our Toronto office.

• Coordinate global and regional campaign plans and resourcing of creative services to ensure alignment with business priorities and commercial objectives.

• Own and maintain the global marketing calendar, ensuring teams are aligned on timelines, priorities, and key launches.

• Help bring structure and clarity to campaign planning across a diverse, international marketing organization.

• Partner with Marketing leadership and regional teams to transform strategic initiatives into actionable campaign plans.

• Own the intake and creative briefing process for global marketing services—supporting the regional and global marketing teams in translating customer insights, business goals, and brand strategy into clear, compelling briefs that empower creative, CRM and content teams to do their best work.

• Collaborate cross-functionally with Product, Revenue Management, Legal, and Operations to support marketing teams in developing impactful campaigns.

• Lead the execution of integrated campaigns across digital, social, email, paid media, and traditional channels.

• Ensure campaigns are delivered on time, on budget, and to the highest quality standards.

• Continuously improve campaign workflows, processes, and creative guidelines documentation to increase efficiency and effectiveness.

• Manage campaign timelines, creative resourcing, and budgets using project management tools such as ClickUp.

• Anticipate and resolve bottlenecks, ensuring seamless coordination and management of deliverables between internal teams, agencies, and freelancers.

• Support marketing budget tracking and reconciliation processes.

• Supervise the set-up and smooth execution of global pricing promotions.

• Serve as a central connector across Creative, Digital, Content, Communications, Revenue Management, Product, Legal, and Commercial teams.

• Build strong working relationships that enable teams to deliver cohesive, high-impact campaigns.

• Help foster a culture of collaboration, proactive planning, accountability, and shared success.

• Monitor campaign performance and identify opportunities to improve effectiveness and efficiency.

• Champion a performance mindset, leading campaign reporting and performance analysis to inform future growth strategies.

• Stay informed on customer trends, market dynamics, and competitive activity to identify growth opportunities.

• Bachelor’s degree required, in Marketing, Brand management, or a related field. Project management certification would be an asset.

• 4–6 years of experience in marketing campaign management, marketing operations, or account management (agency or global brand experience is an asset).

• Proven ability to manage integrated marketing campaigns across multiple channels and stakeholders to translate a brand's core values into engaging consumer-facing campaigns.

• Impeccable project management skills and highly proficient in managing timelines, developing workback schedules, juggling priorities, and resources in fast-moving environments.

• Ability to translate strategic objectives into detailed actionable marketing plans and clear creative direction for creative and content teams. 

• Strong proficiency with project management software (e.g., ClickUp) for scheduling, resourcing, timeline management, and cross-functional task delegation, and marketing reporting tools (e.g. Looker).

• Experience working cross-functionally and influencing teams without direct authority. 

• Excellent communication, and stakeholder management skills.
   

• Highly organized and detail-oriented planner, with a proactive and solutions-focused approach.

• Collaborative and relationship-driven leader, with strong interpersonal skills.

• Comfortable managing multiple priorities and adapting in a fast-changing environment.

• Curious, data-informed, and motivated by continuous improvement.

• Passionate about travel, storytelling, and building meaningful brand experiences.
   

• Global impact: Help bring campaigns to life across multiple countries and regions.

• Purpose-driven brand: Work for a company that uses travel as a force for good.

• Creative culture: Collaborate with talented marketers, creatives, and storytellers.

• Growth opportunities: Develop your skills while working on meaningful, high-visibility initiatives.

• Dynamic environment: No two days are the same.

Additional Information:

• Base Salary Hiring Range: 70,000.00 - 75,000.00 CAD annually

Final salary offered will fall within the posted salary range and will vary based on the candidate’s skills, experience and qualifications.
Note:

• This is a recruitment posting for an existing vacancy.

What Do We Offer You?

• Competitive Total Rewards Package, including exclusive travel perks!

• Additional days off, including on your birthday!

• Vacation time for you to recharge

• Enhanced Parental Leave

• Meaningful Employee Recognition Program

• Learning and Growth Opportunities

• Employee Resource Groups

*Applicable based on location*

Please note that Artificial Intelligence (AI) is used in the selection or interview process.

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.