Marketing Specialist

Overview

We’re a proudly Canadian company committed to innovation in the education technology space. As we continue to grow, we’re looking for a creative and detail-oriented Marketing Specialist to support our marketing initiatives across digital and traditional channels.

The Marketing Specialist will play a key role in executing marketing campaigns, maintaining our digital presence, and supporting brand initiatives. This position is ideal for someone early in their marketing career who is eager to learn, experiment, and contribute to a growing EdTech company.

You’ll collaborate closely with the Marketing Manager and cross-functional teams (sales, product, and customer success) to ensure BusPlanner’s brand and messaging are consistent, compelling, and data-driven.

Why BusPlanner?

BusPlanner is the leading provider of student transportation management software in Canada. Our platform is used by hundreds of the largest school boards and consortia from coast to coast (Toronto District School Board, York Region District School Board, Peel Region School Board, and many others), helping optimize bus routes, manage planning and operations, and streamline communication between school transportation teams and families.

We are a proud Canadian company with deep expertise in K–12 education and a proven track record of supporting the unique needs of Canadian school districts. We are scaling rapidly and investing in marketing to accelerate our growth across Canada.

This is a rare opportunity to join a purpose-driven team at the heart of Canada’s education technology ecosystem.

Key Responsibilities

• Assist in the development and execution of integrated marketing campaigns across web, email, social media, SEO, PPC, and print.
• Support content creation, including writing blog posts, drafting social media updates, and preparing marketing collateral.
• Help manage and update the company website — including content updates, SEO optimization, and analytics tracking.
• Set up and deploy email marketing campaigns, ensuring quality control and brand consistency.
• Track and report key marketing metrics using Google Analytics 4 and other analytics tools.
• Assist in managing PPC campaigns (Google Ads, LinkedIn) to drive awareness and leads.
• Coordinate marketing materials for conferences, trade shows, and client presentations.
• Collaborate with design and development teams to ensure consistent brand visuals and messaging.
• Conduct market research and competitive analysis to identify new opportunities.

Qualifications

• At least 12 months of experience in marketing, communications, or a related field (internships and co-op experience welcome).
• Familiarity with Google Analytics 4, SEO, and PPC campaigns.
• Working knowledge of digital marketing tools (Mailchimp, HubSpot, or similar CRM/automation tools).
• Basic understanding of HTML for email marketing; Python familiarity is an asset.
• Excellent writing, editing, and communication skills.
• Strong attention to detail and organization skills.
• Ability to work collaboratively in a fast-paced environment.
• Post-secondary education in Marketing, Communications, Business, or related field.

Why Join Us

• Be part of a purpose-driven Canadian EdTech company making a real impact in K–12 education.
• Gain hands-on experience across all areas of marketing — digital, print, data, and creative.
• Opportunities for mentorship and career growth in a rapidly scaling organization.