The Marketing Analyst will analyze social media performance, develop reports, provide insights, and optimize campaigns for client strategies.
We are looking for a Marketing Analyst to join our team. You will focus on analyzing and reporting on social media performance and social listening insights, providing actionable recommendations to enhance strategy and outcomes for our clients. You will report to a Head of Analytics.
This role is open to any candidate in the United States or Canada. Our clients are typically EST based so working those hours will be required.
Responsibilities
- Gather, process, and interpret data from digital and social platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Develop regular and ad hoc reports to assess campaign performance against KPIs.
- Use tools like Brandwatch, Sprout Social, or similar platforms to monitor online conversations.
- Analyze sentiment, trends, and audience behavior to provide actionable insights.
- Research and identify emerging trends in social media and digital marketing to inform strategy.
- Build and maintain visually engaging dashboards that effectively communicate data insights to both internal and client-facing stakeholders.
- Work closely with account managers, content creators, and strategy teams to ensure data-driven decision-making in all phases of campaign planning and execution.
- Provide recommendations for optimizing campaigns based on data insights, including targeting, messaging, and channel effectiveness.
- Understand data structure and strategy to support reporting deliverables across channels.
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- 2-4 years of experience in marketing analytics, preferably in the pharmaceutical or healthcare marketing sector.
- Proficiency in social media analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Twitter Analytics).
- Experience with social listening platforms like Brandwatch, Talkwalker, or Sprinklr.
- Advanced knowledge of Excel, Google Sheets, and data visualization tools (e.g., Tableau, Power BI).
- Familiarity with Google Analytics or other web analytics tools is a plus.
- Strong ability to interpret data and translate insights into clear, actionable recommendations.
- Exceptional written and verbal communication skills, with the ability to present data insights in an engaging and understandable way.
- A meticulous approach to reporting and data accuracy.
- A collaborative mindset with a willingness to contribute to a dynamic and fast-paced environment.
Top Skills
Brandwatch
Facebook
Google Analytics
Instagram
LinkedIn
Linkedin Analytics
Meta Business Suite
Power BI
Sprout Social
Tableau
Twitter
Twitter Analytics
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