Manager, Targeted Marketing - Affinity & White Labels

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About the role

We are looking for a Manager, Targeted Marketing – Affinity & White Labels to join our team. 

Reporting to the Director, Marketing – Affinity & White Labels you will play a key role in managing our targeted marketing production for all affinity and white label groups. This role is responsible for developing, executing, and overseeing all aspects of direct mail, email and print ad marketing campaigns, including list segmentation, creative design, production, mailing logistics, and performance analysis, with the goal of driving customer acquisition and revenue growth through targeted mail pieces delivered directly to potential customers. 

We are looking for an experienced leader who has led, guided, and mentor a team of experts. Aside from being an exceptional leader who creates high engagement, the Manager is a change agent motivating the team. The Manager is also recognized for the ability to influence multiple stakeholders to easily overcome obstacles.

What you'll do:

Operations & Production:

·         You will leverage internal experts and external partners, analyze customers insights and behaviours and many data sources to refine the strategy and support your team in translating the vision in an actionable roadmap.

·         Collaborate with designers and creative teams to develop visually appealing and impactful mail pieces.

·         Oversee the campaign implementation and production process, including email design, printing, mailing envelopes, and other campaign materials.

Leadership & Development:

·         Providing leadership, guidance, and support to the team to ensure alignment with IFC’s goals objectives and vision

·         Assigning tasks and projects to team members based on their skills and current workload

·         Offering feedback, coaching, and professional development opportunities to team members

·         Defining and implementing processes and tools to enhance team effectiveness and efficiency

·         Fostering a cooperative atmosphere and encouraging transparent communication within the team to enhance

Stakeholder & Vendor Management :

·         You will build strong relationships with your peers, external partners, and executives across our organization. You’ll communicate your strategy and influence stakeholders, supported by a deep understanding of customers, each brand objectives and business needs

·         Collaborating and coordinating with other departments to ensure strategic alignment and smooth execution of campaigns

·         Work with the creative team to develop a compelling and effective marketing materials for templates and versioning

·         Managing relationships with suppliers to ensure quality and cost-efficiency

·         Monitoring the quality of deliverables from suppliers and promptly addressing any issues or discrepancies

·         Tracking and managing the budget for supplier-related expenses

Performance Analysis and Optimization:

·         Monitor campaign performance through tracking metrics like response rates, conversion rates, and ROI.

·         Analyze campaign data to identify areas for improvement and make data-driven adjustments to future campaigns.

·         Test different creative variations and mailing strategies to maximize campaign effectiveness.

You will get to:

• Develop and adhere to campaign budgets, optimizing costs across all aspects of direct mail production.

• Redefine the team’s service model with partners and key stakeholders, and optimizing the team’s processes, tools and practices to increase collaboration, efficiency and autonomy.

• Support affinity and white label growth ambitions.

• Develop and maintain strong relationships with both internal and external stakeholders.

• Oversee performance metrics by channel.

• Contribute to annual business plans and ensure rigorous budget management.

• Manage, coach and develop a team of professionals to foster strong engagement.

• Nurture innovation; increase the use of data and AI to gain efficiencies.

What you bring:

• Bachelor’s degree in business administration or marketing and any combination of equivalent education.

• At least 5 years of experience managing professionals.

• At least 7 years of experience in/or combination of; executing targeted marketing, production operations, stakeholder relationships, affinity marketing.

• Expert understanding of direct mail, email and print ad marketing principles and best practices and CASL legislation

• Strong understanding in data analysis and list segmentation techniques

• Excellent project management skills, including budget management and timelines

• Experience working with external vendors and suppliers involved in direct mail, email and print ad production

• Proficiency in marketing automation tools and data analysis software

• Excellent communicator, proficient in presenting your ideas to various stakeholders and influencing business decisions.

• A team player with a positive attitude, you love working in a collaborative environment and inspire your team to thrive.

• Organized, at ease in a fast-paced, changing environment and able to prioritize.

• Solution-driven, not afraid to challenge status-quo and innovate.

• Experienced with affinity marketing strategies is an asset

• Bilingual (French and English) is an asset – you will interact regularly with stakeholders across the country and lead discussion in each language. For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

#LI-Hybrid

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.