7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants. Our mission is to simplify team management and improve performance for restaurants, with a long-term vision of creating a thriving restaurant industry through the power of connected & engaged teams.
As the Manager, Performance Marketing at 7shifts, you’ll own our paid acquisition engine end-to-end, from strategy and execution to budget and measurement. Reporting to the CMO, you’ll lead a team focused on driving new restaurant signups and qualified pipeline through paid channels. This is a hands-on leadership role for someone who enjoys diving into campaign data as much as developing and coaching their team. You’ll partner closely with our Revenue, Product, Creative, and Growth teams to build and scale an efficient paid program across both our PLG and sales-led motions.
What you’ll do:
- Own paid acquisition across Google, Meta, LinkedIn, YouTube, and emerging channels - setting channel mix, budgets, and bidding to hit CAC and pipeline targets across SMB and mid-market segments
- Lead, mentor, and grow a team of performance marketers by setting clear KPIs, establishing accountability, and supporting ongoing development
- Build and manage a rigorous testing framework across creative, copy, audience, and landing pages, with a bias toward speed and statistical rigor
- Oversee attribution modeling and conversion tracking end-to-end, partnering with Data and Engineering to ensure accurate, full-funnel measurement
- Drive full-funnel optimization from impression to activation, collaborating with Web, Product, and CRO to improve landing pages and sign-up flows
- Partner with Content and Brand to brief, review, and refine ad creative through a performance lens
- Own weekly and monthly reporting on ROAS, CAC, CPL, and overall channel efficiency; present insights and investment recommendations to leadership
- Identify and pilot new channels and tactics, including AI-powered tools to enhance creative testing and campaign optimization
What you bring:
- B2B SaaS experience in performance marketing or paid media
- Proven leader with a track record of developing teams while maintaining hands-on technical credibility
- Proven track record managing and scaling paid acquisition programs with measurable impact on pipeline and revenue
- Deep hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
- Strong command of paid search fundamentals, including keyword strategy, Quality Score, smart bidding, and negative keyword management
- Data-driven mindset: fluent in ROAS, LTV:CAC, CAC payback, and MQL-to-SQL rates, with experience building or analyzing attribution models
- Strong communication skills with the ability to translate performance data into clear narratives and investment recommendations for executives
It’d be even cooler if you had:
- Experience in a PLG/SLG hybrid model
- Hands-on experience with AI-powered creative testing or ad copy generation tools
- Background in programmatic display, CTV, or offline-to-online attribution in a SaaS context
- Familiarity with Snowflake or building and analyzing marketing data pipelines
- Knowledge of restaurant operations or the foodservice industry
This role is an existing vacancy and is part of our current hiring plan.
Compensation
The base compensation range for this position is CAD $108,000 - CAD $162,000. This range reflects the full growth path for the role, from building core skills to accomplished performance, through to role mastery. We typically target the accomplished level when hiring externally. At this level, individuals bring relevant experience in the role, demonstrate strong job-related skills, operate with confidence and consistency, and are able to deliver impact with limited ramp-up while still having meaningful opportunity to grow.
Compensation at 7shifts is performance and growth-driven. As you develop your skills and expand your impact over time, your compensation grows with you. Your specific placement within this range is based on your job-related skills, knowledge, and experience, as well as our internal equity assessment. We are always happy to discuss our approach throughout the hiring process.
Our commitment to our Shifties:
- Opportunity: Our product is evolving in exciting ways, and we’re focused on delivering even more value to restaurants. This momentum creates real opportunities to learn and grow. Whether you’re honing your craft or exploring new paths, you’ll be supported and empowered to own your growth and impact a product shaping the future of the restaurant industry.
- Challenge: We’re tackling real problems in a fast-moving, complex industry. The work is scrappy and ambiguous, but meaningful. You’ll think critically, act with intention, and shape solutions that make a real difference for restaurant teams.
- Culture: We’re proud to be recognized among the best workplaces in North America. Guided by our mission and values, we move fast to solve meaningful problems and celebrate wins together. Whether through in-office and remote events, team offsites like Sparks, or everyday moments of connection, we create space for shared growth, collaboration, and fun.
- Equity: We’re a Series C, VC-backed SaaS company, and we believe everyone should share in the success they help create. When we build together, we grow together.
- Health and Wellness: We support Shifties in and outside of work, knowing that what people need can change over time. From day one, you’ll have access to benefits like health and dental, lifestyle spending accounts to a parental leave program built with flexibility in mind, to help you bring your best self to work.
- Flexibility: Our team is intentional around how and where we work, whether remotely, in person, or a mix of both. We prioritize candidates who thrive in a hybrid work environment with offices in Saskatoon and Toronto, ensuring in-person collaboration and connection when possible. Plus, we offer a flexible vacation policy to encourage everyone to recharge when needed. Oh, and our ‘90 Day Shift’ program lets Shift work from (almost) anywhere because who wouldn’t want to trade their desk for a beach view once in a while?
- Support: We set Shifties up for success with the tools they need, like the latest Apple tech, a home office setup, and some 7shifts swag to make it official. But support goes beyond day one. We’re serious about professional growth, offering coaching, feedback, development planning, and opportunities to grow from within.
We know you might not check every box, and that’s okay. If you’re excited about this role, inspired to contribute to a meaningful product, and eager to share ideas that drive real change, we’d love to hear from you. We’re building an inclusive team that reflects the diverse industry we serve, and we welcome applicants from all backgrounds.
We thank you for your interest in joining the 7shifts team!
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Top Skills
7shifts Toronto, Ontario, CAN Office
130 Adelaide St W,, Toronto, Ontario, United States, M5H 3P5
