Manager, Marketing

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need:

Reporting to the Account Director, Partnerships & Marketing, we are looking for a Manager, Marketing to develop and execute the marketing strategy and partner relationships for one of our key accounts. You will play a critical role in aligning business objectives with marketing initiatives by monitoring performance, analyzing results, and translating insights into actionable strategies.

As the Marketing Manager dedicated to this account, you will lead the development of creative briefs, integrate competitive and market trends, and manage strategic partnerships to drive growth. You will be accountable for end-to-end marketing execution, including campaign reporting, strategic recommendations, and facilitating collaboration across internal teams and external partners to deliver exceptional results. 

This is a full-time, hybrid role working three days per week, including Wednesdays and Thursdays, on-site in our Toronto office.

What is in it for you

Impact. You want to take on a high-visibility role to gain exposure to key internal and external stakeholders. This is a chance to collaborate on a high-impact account with the autonomy to shape strategies, streamline processes and drive meaningful outcomes. You will play a key role in driving account- and program-level KPIs by leveraging data to build, implement, and continuously optimize strategic marketing plans.

Influence and collaboration. You want to collaborate with passionate, cross-functional teams who share your excitement for creating exceptional experiences for our members and partners. You will influence initiatives that impact our member base and drive meaningful results in an environment where your expertise matters. Millions of Canadians will experience your work.

Leadership growth and visibility. We have a proven history of supporting the professional advancement of our people. You will gain broad exposure and direct experience contributing to partnership strategies and organizational priorities, presenting insights and recommendations that influence executive-level decisions. 

As our new Manager, Marketing, you will:

• Lead strategic planning and execution. You will build and maintain a rolling 12-month marketing strategy grounded in partner objectives, member insights, and business priorities. You will own the creation and execution of the integrated campaign calendar, ensuring every initiative ladders up to account and program goals. You will advance performance through insight. You will conduct thorough analyses of campaigns and offer data to identify performance drivers, uncover new opportunities, and recommend optimizations. 
• Leverage data insights. You will leverage performance data and market intelligence to guide high-impact decisions that shape account and program strategy and member value, transforming insights into clear strategic direction for future cycles. You will maintain the account's operational rhythm by managing project trackers, preparing agendas and summaries, and ensuring weekly meetings remain focused, insight-driven, and aligned with strategic objectives. 
• Strengthen high-value partnerships. You will serve as the trusted advisor to external partners and internal teams, aligning priorities and managing expectations with clarity and influence. You will build trust, influence decision-making, navigate diverse needs, communicate effectively, and create a positive overall experience. 
• Drive excellence. You will drive operational excellence by overseeing the deployment of assets and media across owned, paid, and earned channels, in collaboration with Marketing Delivery and Brand Marketing, ensuring every touchpoint delivers a seamless member experience. You will present reports outlining account performance, risks, opportunities, and forward-looking recommendations to senior leadership, shaping decision-making through strong storytelling and analytical rigour.

You bring:

• The marketing background. You bring a balanced approach of strategy, analytics, and creativity to your work. You have experience developing and optimizing marketing strategies and budgets to drive KPI and deliver measurable results. Ideally, you have experience with grocery or loyalty programs, but exposure to building and delivering retail marketing strategies is a strong asset. 
• The technical skills. You can build strategy decks, marketing briefs, business cases, forecasts, and targeted marketing plans based on data analysis and competitive insights. You can achieve measurable success by identifying actionable insights to optimize campaigns and drive marketing KPIs. You are highly proficient with Excel and PowerPoint. 
• The client-centred mindset. You hold yourself accountable for your account’s success, and you are willing to do what it takes to meet objectives. You can pivot based on data insights, manage competing priorities, and meet high-pressure deadlines.
• The project management skills. You have a proven ability to manage multiple projects simultaneously. You have expertise in creating end-to-end plans, managing tasks, timelines, reporting, and communications. You are results-oriented and can set performance goals and metrics to measure the effectiveness of marketing campaigns. 
• The interpersonal skills. You have exceptional relationship-building and communication skills. You have proven experience building and managing trusting, collaborative relationships with internal and external stakeholders, serving as a subject-matter expert, influencing decisions, and championing strategic direction.  You can navigate conflict, contradictions and demands. 

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

• Member Focus: We prioritize the needs and experiences of our members in everything we do.
• Teamwork: We believe in the power of collaboration and working together to achieve our goals.
• Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
• Integrity: We uphold the highest standards of honesty and transparency in our actions.
• Results Driven: We are committed to achieving outstanding outcomes and delivering value.
• Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process: 

• A virtual interview with a Talent Advisor discussing your interest in the role and the company. The conversation will be recorded using BrightHire, an AI-powered video interview tool. More details will be shared when you are invited to interview.
• An in-person interview with the Account Director, Partnerships & Marketing, to discuss how your experience aligns with the role and the needs of the team.
• A virtual panel interview with the Director, Partnerships & Marketing.
• A virtual panel interview with the Executive Director, Partnerships & Marketing, other senior leaders and cross-functional team members.

Apply now.

If you have 70% of what we're looking for and 100% passion for our work, express your interest here. Please email us at [email protected] and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

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