Manager, Consumer & Market Intelligence

Company Name: Corby Spirit and Wine Limited

Location: Toronto, ON, Canada

Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.

We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices. 

Working here is all about igniting conviviality in all that we do. Derived from the French word convivialité, it means human connection, authenticity, friendly, and jovial. We are in the business of creating moments that matter, starting with how we work! Let your ambition lead you toward outstanding opportunities with progressive rewards. For insight on our heritage please click: http://www.youtube.com/watch?v=VaXS-oxdU5U&feature=player_embedded

Position Summary and Purpose

Join Corby as we pivot towards a demand-focused approach that drives our brand growth strategy! As the Manager of Market & Consumer Intelligence, you'll be at the heart of shaping our business strategy with insights that marry market opportunities and consumer perspectives.

Why This Role is Exciting

• Influence and Impact: Be the internal advocate for our demand space strategy, guiding both Marketing and Commercial teams from portfolio strategy to consumer journeys.
• Strategic Insights: Drive business planning and forecasting by articulating consumer behavior and market opportunities, identifying trends, whitespace opportunities, and conducting competitive analysis.
• Voice of the Consumer: Ensure the consumer’s voice is heard throughout the organization, providing actionable, fact-based recommendations.
• Innovative Solutions: Bring best-in-class solutions, tools, and insights from a variety of sources, including Pernod Ricard global teams and external partners.
• Campaign Leadership: Lead campaign evaluation from a consumer insights perspective, collaborating with our Marketing Effectiveness team to enhance future plans.

Primary Responsibilities

• Conduct consumer and shopper research including methodological recommendations, scoping, designing, running studies and reporting of data across a variety of tools and vendors.
• Contribute to Corby’s portfolio prioritization vision and implementation, monitoring key battleground KPIs, and providing optimization recommendations.
• Refresh and integrate demand space strategy across the organization, ensuring brand, communication, and innovation strategies focus on winning in key demand spaces.
•  Provide monthly market overviews on consumer behavior and industry opportunities, supporting sales forecasting.
• Support Corby’s insights function across multiple areas, including brand equity tracking, concept testing, creative testing, campaign evaluation, social listening, shopper panel data, and competitive ad spend analysis.
• Offer guidance on media and channel strategy within brand plans using path-to-purchase studies.
• Management of the consumer insights budget, including developing and maintaining strong relationships with a variety of vendors and internal and external stakeholders.
• Lead the Canadian Whisky forecasting initiative, collaborating cross-functionally to ensure proper planning of whisky stocks.

Key Competencies and Experience

• Strategic thinker with the ability to drive vision and strategy while delivering actionable outputs.
• Strong communicator and presenter capable of uniting teams around fact-based insights.
• Energizes groups and fosters stakeholder collaboration.
• Excellent organizational and planning skills; forward-thinking.
• Lateral thinker with the ability to integrate various data inputs into a comprehensive view, driving insights and storytelling from data signals.
• Minimum of 5 years’ experience in consumer insights, strategy, or brand management.
• Bachelor’s degree, preferably in Business Administration with a concentration in Marketing.
• Proficient in MS Office, especially Excel for analysis and PowerPoint for presentations.

Perks and Benefits

At Corby, we say cheers to great perks, including competitive total rewards, a hybrid work style, mental fitness coaching, well-being days, product allotment, global career opportunities, annual bonus opportunities, and many more.

Join us and be part of a dynamic team that shapes the future of our brand!

We welcome and encourage applications from individuals from all groups, including Indigenous, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.

Pernod Ricard and its Canadian Affiliates Corby Spirit and Wine Limited, and Hiram Walker & Sons Ltd. are committed to providing accessible employment practices. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at [email protected]. For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. 

Job Posting End Date:

Target Hire Date:

2024-09-15

Target End Date: