The Customer Strategy Manager is a key contributor to how the organization unlocks customer led growth by turning insight into action. This role operates at the center of the Customer Centric Growth (CCG) agenda, shaping strategic direction across value, experience, and emerging capabilities such as AI enabled CX.
Partnering with senior leaders across the business, the Customer Strategy Manager brings clarity to complex, ambiguous questions—defining strategic options, guiding trade offs, and ensuring the customer perspective is embedded in enterprise decisions. This role is ideal for a strategic thinker who combines analytical rigor with strong storytelling and is motivated by influencing outcomes at scale.
What You’ll Do
Own end to end customer strategy workstreams, structuring complex and ambiguous questions into hypotheses, analytical plans, and decision ready outputs
Translate customer insights into coherent strategic direction that informs enterprise priorities
Own and evolve core customer strategy frameworks to ensure they remain analytically rigorous, practical, and decision useful
Apply customer led frameworks across banners, categories, and initiatives to guide where to play and how to win
Lead customer driven value strategy work by defining and prioritizing value propositions and levers that matter most to customers, and translating value drivers into clear actions and trade offs
Partner with cross functional teams to shape the role of AI in customer strategy, identifying high impact opportunities to enable self serve experiences, improve product discovery, and enhance customer decision making
Develop executive ready materials that clearly articulate implications, options, risks, and recommendations
What You Bring
5–8 years of experience in strategy, customer insights, consulting, or retail
Exceptional storytelling and presentation skills, with experience communicating to senior leadership
Demonstrated ability to lead complex strategy work from insight to recommendation
Proven ability to influence cross functional partners and lead without formal authority
Comfort operating in ambiguous environments and making judgment based recommendations
MBA considered an asset
About the Team
The Strategy Enablement team is pivotal in transforming Canadian Tire Corporation into a customer centric organization. As custodians of the Customer Centric Growth (CCG) strategy, we embed customer insights and strategic intent into every aspect of the business—from planning and performance management to go to market execution.
The Customer Strategy team leads the development and refinement of CTC’s enterprise wide customer strategy, partnering across banners and functions to ensure customer needs, behaviors, and expectations remain central to decision making.
We’re always looking for great talent! In addition to competitive pay, we offer:
Comprehensive benefits and retirement programs
Performance incentives, Continuing Education Programs
Other perks to support your well-being
Career growth opportunities and product discounts
Our typical hiring range is between $81,000.00 and $131,000.00. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.
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This posting represents an existing vacancy within our organization.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
