Manager, Content Planning & Projects

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This is an onsite role #LI-Onsite

Contract: Up to 18 Months

The Manager, Content Planning and Projects will lead content delivery, performance, and stakeholder collaboration to grow LCBO's business and better serve customers. Reporting to the Senior Manager, Digital Content, you will lead the delivery of digital content experiences across lcbo.com, app and LCBO customer touchpoints. You will plan, produce, and deliver content in a way that makes it customer centric. This approach must also be data-informed, and optimized for discoverability, engagement, and conversion of promotional and merchandising content.

If you excel at leading end-to-end content experience and you are passionate about using data to shape customer‑centric content, then this role is for you!

About the Role

Content Execution & Delivery 

• Meet milestones, timelines, and dependencies by leading execution and delivery of digital content initiatives across channels.

• Manage stakeholder expectations and act as the primary contact for briefing, asset requirements, prioritization, and delivery.

• Partner with publishing for QA and launch readiness to provide a high-quality customer experience.

• Streamline workflows and identify opportunities to improve ways of working and team efficiency.

Team Leadership & Collaboration 

• Lead and manage a team of internal and external freelance editors and coordinators, support prioritization and delivery.

• Foster collaboration with internal partners (Marketing, eCommerce, Digital Product, Analytics, SEO, UX-Design/Studio) and external agency.

• Contribute to strategy and planning discussions to ensure content readiness for upcoming initiatives.

Science of Content & Optimization 

• Apply data, performance insights and benchmarking to inform content planning, prioritization, and optimization.

• Ensure content supports digital merchandising, conversion, and product discovery

• Partner with analytics and SEO teams to improve content discoverability, on-site search performance and customer journeys.

• Support accessibility best practices in collaboration with UX-Design and accessibility teams.

Content Operations & Scalability 

• Partner with Content Publishing to support content strategy, governance, and best practices.
• Support the reuse and modularization of content as a service to improve scalability across promotional periods, campaigns and channels.
• Collaborate with teams managing CMS, DAM and commerce platforms to ensure content is structured and governed.

Personalization Enablement 

• Collaborate with UX-Design, CRM and teams managing Martech to support execution of personalized content experiences across digital channels.

• Coordinate planning and production of content variants and assets required for audience segments, targeted campaigns and experimentation.

• Work within a digital ecosystem that includes platforms such as CMS, DAM, and Marketing Technology tools (Adobe Target, Adobe Journey Optimizer and more). Prior experience with these platforms is an asset but not required.

Innovation & Continuous Improvement 

• Explore opportunities to leverage AI and automation to improve workflows and content production as part of LCBO's evolving digital practices.

• Stay informed on evolving best practices in digital content, personalization, and eCommerce experiences.

About You

• Bachelor's degree in Marketing, Communications or equivalent.
• 7+ years of relevant digital content or content planning digital, and project management experience.
• Understanding of the digital ecosystem.
• SEO and content optimization experience.
• Experience with digital analytics and measurement using platforms like Google, Adobe analytics and similar; including reporting and distill results and KPIs.
• Experience using productivity tools (Trello/Jira/Asana).
• Experience with MarTech (Adobe stack: Target Journey, Optimiser, Experience Manager), Digital Asset Management (DAM) and AI tools a plus.
• Experience managing and tracking budgets, vendor procurement process and management.
• Experience managing a team of internal and external resources (vendor staff, production agency).
• Experience helping individuals and teams deepen their content skills. 
• Ability to work across diverse teams and manage multiple stakeholders, influencing them without formal authority. 
• Ability to resolve conflicts at all levels with tact. 
• Have an eagle eye and attention to detail.
• Strong self-management, self-pacing, and organizational skills 
• Thrives in a fast-paced retail environment of change, unpredictability, and ambiguity.

We offer a comprehensive suite of benefits, including:

• Access to an Employee & Family Assistance Program
• a Defined Benefit Pension
• Discounts on products and services via Workperk.

There is a world of opportunities at the LCBO…

Join an organization where you can be challenged while achieving your true potential. A place where you can make a positive impact supporting Ontario business and communities. Discover a safe, healthy, diverse, inclusive, and accountable workplace where your wellbeing is our top priority. At the LCBO, your contributions are respected and valued.  Be part of our journey as we invest in people and technology to transform an organization. There really is a world of opportunities at the LCBO.

We foster a culture of inclusion and belonging, so everyone feels valued, respected, and heard. The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. If contacted for an interview or employment opportunity, please advise if you require an accommodation.

Please submit your resume via Workday by 11:59pm on the deadline date.  We appreciate your interest and advise that only those selected for an interview will be contacted.

The LCBO collects and uses the personal information you provide under the authority of the Liquor Control Board of Ontario Act, 2019, SO 2019, c 15, Sch 21, Section 3 and in compliance with the Freedom of Information and Protection of Privacy Act for the sole purpose of processing your job application.  When you click “Apply with LinkedIn” you are agreeing to share your information with our service providers engaged by us in connection with recruitment and human resources related activities.

If you wish to submit an application without sharing your information with LinkedIn, please visit the LCBO Careers website.

If you have any questions concerning the LCBO’s collection and use of personal information, please contact the Freedom of Information and Privacy Office.

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The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.