The Manager Channel Marketing drives revenue growth through strategic marketing and partner enablement, aligning marketing initiatives with sales targets and measuring their effectiveness.
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
As the Manager Channel Marketing, you will be responsible for driving revenue growth through our partner ecosystem. This role combines strategic marketing, partner enablement, and sales-focused programs to accelerate pipeline generation and close deals. The ideal candidate has a strong understanding of channel sales dynamics, a results-oriented mindset, and the ability to translate marketing initiatives into measurable revenue impact.
Key Responsibilities:
- Develop and execute channel marketing programs that drive partner-led sales and revenue growth.
- Collaborate with sales leadership to align marketing initiatives with partner targets and quotas.
- Create co-branded campaigns, promotions, and demand-generation initiatives that accelerate the sales pipeline.
- Collaborate with internal teams (e.g., Marketing, Product Management) to develop partner-specific materials.
- Design partner enablement programs including training, sales tools, and content to help partners close deals effectively.
- Track and measure campaign performance, partner engagement, and ROI, providing actionable insights to optimize results.
- Manage partner communications and engagement strategies to build loyalty and drive adoption of marketing programs.
- Support strategic partner events, trade shows, and roadshows to increase visibility and drive sales opportunities.
- Prepare regular reports on partner performance and progress toward cloud goals.
- Develop and monitor KPIs for revenue growth, cloud adoption, and partner satisfaction.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 7+ years in channel marketing or partner-focused B2B marketing in SaaS, accounting, auditing, or financial software.
- Demonstrated success in developing programs that drive measurable partner sales growth.
- Strong understanding of partner ecosystems including VARs, resellers, and system integrators.
- Experience collaborating closely with sales teams to generate pipeline and meet revenue targets.
- Excellent analytical, project management, and communication skills.
- Comfortable in a fast-paced, high-performance environment with a focus on results.
What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected].
Background Check:
Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.
Top Skills
Marketing Automation Tools
Partner Ecosystem
SaaS
Caseware Toronto, Ontario, CAN Office
351 King St East, Suite 1100, Toronto, ON, Canada, M5V 1J6
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