Manager, Campaign Measurement

Address:

This is a hybrid role in Toronto

Other Key Responsibilities
Reporting & Dashboarding
• Develop, maintain, and optimize standardized reporting suites and executive dashboards across key business units
• Automate recurring reports using BI tools to improve efficiency and reduce manual intervention
• Ensure consistency, accuracy, and traceability of KPIs across all reporting outputs

Campaign Measurement & Analytics
• Design and execute measurement frameworks for marketing campaigns (e.g., attribution models, incrementality testing, ROI analysis)
• Partner with Marketing, Product, and Digital teams to evaluate campaign effectiveness and provide actionable recommendations
• Analyze multi-channel performance including email, paid media, web, and mobile channels
Data Management & Governance
• Ensure adherence to internal data governance policies and external regulatory requirements (e.g., privacy, consent, and data usage standards)
• Collaborate with data engineering teams to validate data pipelines, troubleshoot discrepancies, and ensure data integrity
• Support audit processes by maintaining documentation and lineage of reporting logic
Insights & Storytelling
• Translate complex datasets into clear, concise insights tailored for executive and non-technical audiences
• Identify trends, risks, and opportunities to drive business growth and improve customer experience
• Proactively recommend optimization strategies based on performance data
Stakeholder Management
• Partner with cross-functional teams including Risk, Compliance, Finance, and Technology
• Gather and document business requirements for reporting and measurement needs
• Act as a subject matter expert for reporting methodologies and performance metrics

The Manager, Campaign Measurement is responsible for delivering accurate, timely, and actionable insights across marketing, customer, and business performance. This role plays a critical function in enabling data-driven decision-making through robust reporting frameworks, campaign measurement, and performance analytics, while ensuring compliance with financial industry regulations and data governance standards.

• Builds various reporting dashboards using the most appropriate data extraction, data cleaning and data visualisation techniques.
• Provides value through insights, reporting and data visualization techniques. Selects, configures and implements analytics solutions for consistency and repeatability.
• Researches and applies continuous improvement in data visualization by identifying trends and patterns to transform raw data into actionable business insights.
• Works with different teams, management and stakeholders to enhance the usability and aesthetic appeal of data analytics solutions deployed in the organization.
• Translates business needs to technical specifications and evaluates existing data visualization systems in order to improve them.
• Develops data visualizations of "large" amounts of data that facilitate the intuitive presentation of data to decision makers.
• Documents data flow, systems and processes to improve the design, implementation and management of business/group processes.
• Develops tools and delivers training programs for use of reporting tools and self-serve analytics by non-analytical end users; may include delivery of training to audiences.
• Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.
• Ensures alignment between values and behaviour that fosters diversity and inclusion.
• Regularly connects work to BMO’s purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.
• Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.
• Attracts, retains, and enables the career development of top talent.
• Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.
• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
• Provides specialized consulting, analytical and technical support.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently and regularly handles non-routine situations.
• Broader work or accountabilities may be assigned as needed.
• Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Qualifications:

Required
• Bachelor’s degree in Business, Analytics, Statistics, Economics, or related field
• 3–5+ years of experience in reporting, analytics, or measurement (preferably within financial services)
• Strong proficiency in SQL and experience with large datasets
• Hands-on experience with BI tools (e.g., Tableau, Power BI, Looker)
• Solid understanding of campaign measurement methodologies (e.g., A/B testing, attribution models)
• Advanced Excel skills (pivot tables, modeling, data manipulation)
Preferred
• Experience working within a regulated environment (e.g., banking, insurance, wealth management)
• Familiarity with customer data platforms (CDPs) and marketing automation tools
• Knowledge of statistical analysis tools (e.g., Python, R)
• Understanding of privacy regulations (e.g., GDPR, PIPEDA)
 

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.