ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Manager, Analytics
Building on your foundational analytics experience, you are now ready to take ownership of more complex projects and offer deeper strategic insights. As a Manager of Analytics, you will lead analysis and reporting for key clients, collaborate on strategic recommendations, and act as a trusted partner in driving business results. Your experience and growing technical expertise will allow you to mentor junior team members and take on larger responsibilities in shaping the analytics practice.
Responsibilities:
- Own the day-to-day relationship with growth brand client marketing and analytics team, and develop strong partnerships with broader client
- Lead the development of a robust learning agenda in partnership with client marketing team and agency paid media team that measures the media plan success, and lead quarterly progress discussions
- In partnership with agency media team, establish hypotheses to test tied to key metrics to inform decisions and to measure media success & audience performance. Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
- Build and Maintain Dashboards: Establish partnership with client in order to visualize data based on client specifications / business goals / KPIs in order to enable faster insights and recommendations, and to tailor reporting to meet ongoing client needs.
- Provide thought leadership and support of client's Media Mix Model (MMM) process: own the relationship with client's MMM measurement partner, lead data gathering, interpret results and deliver insights to optimize media plans
Qualifications
- 3+ years experience in marketing analytics with entrepreneurial street cred or a degree in business, marketing, information science, engineering, economics or any related field
- Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon
- Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
- Strong storytelling capabilities and deep experience with data visualization tools such as Tableau or equivalent
- Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution
- Proficiency with Python & SQL
- Thorough understanding of data modeling
- Advanced skills in Excel including pivot tables, V-Look Ups, and macros
