Manager, AI Commerce Strategy (Amazon Rufus) – Mississauga, ON, CA or Stamford, CT, USA
The Manager, AI Commerce Strategy (Amazon Rufus) will own strategy and execution to maximize visibility, accuracy, and conversion for Philips brands in Amazon’s AI shopping experiences (Rufus) across the US and Canada. This role builds an operating system across PDP content, A+ (retail vendor modules), Q&A, reviews, and bilingual readiness, with strong governance for regulated/safety-adjacent categories.
Your role:
Rufus Strategy & Insights
- Build a quarterly Rufus roadmap for Philips brands, grounded in shopper questions and category missions. This includes creating and maintaining the Rufus Prompt Bank and a taxonomy of shopper intents
- Own the end-to-end Rufus operating system with internal stakeholder alignment, including prioritization & decisions across Business Units, brands, and ASIN tiers.
Digital Shelf Execution
- Lead PDP modernization: title/bullets/specs/attributes, imagery strategy, and content quality controls.
- Own retail-vendor A+ content strategy including comparison charts and decision tools.
Measurement, Testing & Reporting
- Serve as the single-threaded owner (STO) for Rufus performance across PDP, A+, Q&A, and reviews
- This includes developing a test and learn framework that accelerates content health and improves conversion
- Partner to develop the end to end GEO model that scales internally across all customers
You're the right fit if:
- You’ve acquired 2+ years of experience Amazon eCommerce (5+ years experience and Vendor Central / 1P strongly preferred) and proven content/conversion impact.
- Your skills include:
- Strong understanding of how catalog data, A+ content, reviews, and Q&A influence conversion.
- Analytical skills (Excel/Power BI), experimentation mindset, and ability to influence cross-functional teams.
- Experience operating bilingual (English/French) content workflows (preferred).
- Familiarity with GenAI concepts (RAG, evaluation/QA frameworks) and how to test conversational experiences (preferred).
- Experience with regulated or safety-sensitive categories (preferred).
- You have an ability to understand emerging consumer and technological trends, influence teams and operationalize your strategies.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
This is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.
- Learn more about our commitment to diversity and inclusion.
Philips Transparency Details
The pay range for this position in Mississauga, ON is $77,000 to 143,000 CAD and Stamford, CT is $97,500 to $174,000 USD. The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
Canada: In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, DC Pension, Flex Dollars (for HSA/PSA/RRSP), stock purchase plan, education reimbursement and much more. Details about our Canada benefits can be found here.
United States: In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about US benefits can be found here.
The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.
Additional Information
Canadian and US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Mississauga, CAN or Stamford, CT.
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Philips Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
