Manager, Advisor Marketing - Bilingual

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As a Manager, Advisor Marketing within the Wealth Digital, Marketing and Communications team, you will be a key member of the CIBC Private Wealth, Advisor Marketing team, providing comprehensive marketing and communications support to approximately 900 Advisors across Canada. Reporting to the Director, Advisor Marketing your role will act as the primary contact and consultant for Private Wealth (PW) Advisors and branches within the Quebec and Eastern Canada regions (200 advisors), to develop and implement Advisor’s client/prospect facing marketing plans and initiatives supporting the overall growth of the business.

As the Manager, Advisor Marketing, you are a strategic thinker, with strong collaboration skills and strong 360-degree marketing background. You will share your passion for driving client focused marketing that can help support PW’s advisors’ business objectives, while supporting the unique needs of the Quebec market.

At CIBC we enable the work environment most optimal for you to thrive in your role.  Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you’ll succeed

• Marketing- With a deep understanding and knowledge of the Quebec consumer and the wealth advisory business, you will support the development of advisor marketing strategy and planning.  You have a strong background in local marketing (media) – supporting advisors media planning, strategy and success measurement. You will administrate the assets and delivery of PW Advisor Marketing materials in french and english. Managing both French adaptation and French first marketing and communications will include liaising with Advisory teams, vendors and enterprise partners, supporting the development: advertising and digital marketing, websites, collateral, content and thought leadership, email marketing etc. 

• Leveraging technology - You will work closely with Private Wealth brand marketing team – to drive consistency and continuity between brand and advisor marketing and lead the delivery of small to mid-scale marketing programs for Advisors. You will ensure Advisors are upholding and being consistent with compliance including French Language Laws, brand and accessibility (WCAG 2.1) requirements. You have experience with the Canadian Investment Regulatory Organization (CIRO) regulations. You will promote Private Wealth brand initiatives and programs within advisor consultations and help define and maintain KPIs and communicate results.

• Relationship Management- With a regional scope servicing approximately 200 CIBC Private Wealth Advisors, you will engage on marketing strategy support within a digital ecosystem (leveraging social media, email, SEO/SEM/SMM, advertising etc.). You will and develop key relationships with Advisory team and branch stakeholders, ensuring daily relations with marketing governance partners; assessing business risk to ensure Advisor collateral and communications are compliant and the approval workflow is maintained. You will develop and maintain strong relationships with various internal teams, including national services, tax and estate planning, media relations, product groups, various LOBs and business partners to evaluate current marketing programs, and identify existing opportunities for improved growth and efficiency of marketing initiatives. 

Who you are

• You have a Bachelors or equivalent degree in Business, Finance, Marketing, or related field.

• You’re a certified professional. You have current accreditation and good standing in the Canadian Securities Course (CSC) or other relevant financial services industry designation is a benefit.

• You can demonstrate between 2-5 years marketing-related experience in the Quebec market with developed knowledge of the unique needs of the Quebec consumer and wealth management business. Experience working with Wealth advisors, and regional/branch leadership teams in a consulting capacity is an asset. You have well-developed knowledge of marketing solutions at a tactical level as it relates to the retail brokerage and wealth management business.

• You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity.  Strong relationship management skills and superior communication and presentation skills.

• Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise. Proven ability to implement complex initiatives with multiple stakeholders in a multi-dimensional environment. Ability to function within a matrix environment with specialists and leaders possessing skills, knowledge, and orientations different from your own.

• You give meaning to data. You enjoy investigating complex problems and making sense of information. You communicate detailed information in a meaningful way. Ability to collect information, analyze data, identify root cause, determine KPIs and suggest solutions. You apply strong analytical/conceptual skills and knowledge in creative ways to solve general or ambiguous business issues, challenges and problems.

• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

• You're fluent in French and English to serve our clients in the community.

#LI-TA 

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-161 Bay St, 23rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Campaign Development, Communication, Customer Engagement, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Project Management, Teamwork