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The Lifecycle Marketing Manager will develop and optimize strategies that enhance user monetization and retention. Responsibilities include crafting nurture campaigns, implementing lead generation programs, and collaborating with various teams to improve conversion rates and customer experiences.
Role Description
We are looking for an demand generation lifecycle marketer to level up our monetization and retention efforts.
As an demand generation lifecycle marketer you will develop, execute & optimize comprehensive nurture marketing strategies to better engage Dropbox prospects with the ultimate goal to improve funnel conversion rates, revenue and retention.
You understand the marketing & sales process and associated tech stacks, are obsessed with testing & reporting, and have the strategic & creative chops to deliver on key objectives while keeping the customer experience front and center.
You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely cross-functional partners including Sales, Product Marketing, Digital Marketing leads and more.
Responsibilities
- Craft and optimize demand generation nurture campaigns across product lines and geographies to monetize and retain users.
- Implement lead generation programs to drive marketing-sourced pipeline for Sales.
- Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates.
- Collaborate with data science, content, design, and digital marketing teams
- Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them.
- Inform the optimal lead scoring and routing approach to optimize quality of leads
Requirements
- Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
- Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
- Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
- Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
- Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams.
- Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments
- Experience and understanding of Salesforce (SFDC) and Marketo
Preferred Qualifications
- Bridging demand generation activities and self serve programs.
- Digital marketing of a Enterprise B2B SaaS product.
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$144,200—$195,200 USD
US Zone 3
$128,200—$173,400 USD
Top Skills
Data Analysis
Demand Generation
Marketing Operations
Marketo
Nurture Marketing
Salesforce
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